Social Media Manager

Discord•San Francisco, CA

3d•Hybrid

About The Position

Discord is looking for a social-savvy storyteller to join its Social team, which sits at the intersection of culture, community, and product. This role will help bring the Discord brand to life across its owned channels. Daily tasks may include drafting copy for product launches, collaborating on platform-native assets, analyzing performance data to shape campaign strategies, and staying ahead of trends to maintain Discord's voice. The ideal candidate loves the craft of social media and wants to make an impact at scale.

Requirements

3–5 years of social media experience, ideally at a consumer tech, gaming, or entertainment brand
Hands-on experience using Discord as a product and a genuine understanding of how its communities operate
A passion for Internet culture — you stay tapped into what's trending across platforms and have a genuine instinct for what people care about and engage with online
Working knowledge of the gaming landscape — you're familiar with the culture, key players, trends, and how gaming audiences engage with content online
Deep understanding of major social platforms (X/Twitter, Reddit, Instagram, TikTok, YouTube, Discord etc.) and what makes content perform on each
Experience coordinating cross-functional content projects with multiple stakeholders and delivering on deadline
Comfort using data to track performance and synthesize insights — you know what the numbers mean and can communicate them clearly
Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties).

Nice To Haves

Relocation assistance may be available.

Responsibilities

Own and lead the day-to-day operations of Discord's social content calendar, including copywriting, asset coordination, scheduling, and posting to @discord owned channels with minimal error
Develop and execute social media activations to support product launches, GTMs, and broader business goals — with a strong point of view on platform-right, channel-right content
Partner with cross-functional teams (Product, Creative, and more) to coordinate and deliver content for product GTMs with minimal guidance
Submit, refine, and manage creative briefs and asset requests to ensure the creative team delivers on-brand, platform-optimized content
Track and analyze social media KPIs to measure campaign success, surface key takeaways, and translate data insights into actionable recommendations
Stay on top of content trends and develop hypotheses on how Discord's users and community will respond to content — then use that knowledge to inform strategy
Begin to source and manage contractors or freelancers to support asset production and meet campaign goals as needed