Social Media Manager

University of PittsburghPittsburgh, PA

About The Position

Coordinates and leads digital and social media presence by managing University channels, developing and editing channel content, and managing social media calendars. Maintains University social media guidelines and branding and ensures strategic alignment with University objectives. Monitors social media engagement and utilizes digital marketing metrics. Identifies and pursues social media growth opportunities.

Requirements

  • Digital and social media presence coordination
  • Content development and editing
  • Social media calendar management
  • Knowledge of University social media guidelines and branding
  • Strategic alignment with University objectives
  • Social media engagement monitoring
  • Proficiency in digital marketing metrics
  • Identification of social media growth opportunities

Responsibilities

  • Manage University channels
  • Develop and edit channel content
  • Manage social media calendars
  • Maintain University social media guidelines and branding
  • Ensure strategic alignment with University objectives
  • Monitor social media engagement
  • Utilize digital marketing metrics
  • Identify and pursue social media growth opportunities
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