Social Media Manager

Housing Authority of New Orleans • New Orleans, LA

2h

About The Position

The Social Media Manager for HANO develops and implements strategies to boost brand awareness, engagement, and public information regarding housing programs and community initiatives. Key responsibilities include creating content for all social media platforms, managing community engagement, and ensuring compliance with agency policies. This position is also responsible for assisting with crisis communication, analyzing and producing engagement metrics, and supporting community outreach.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• Three (3) to five (5) years of proven experience managing social media platforms, preferably for public sector or non-profit organizations, is required.
• An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed.

Responsibilities

• Develops social media plans, creates editorial calendars, and produces engaging content (text, images, video, podcast) to promote affordable housing initiatives.
• Captures high-quality images and video footage using HANO provided professional camera gear and lighting equipment.
• Edits photos and cuts engaging, platform-optimized video content (e.g., Reels, TikToks, YouTube Shorts) using industry-standard software.
• Ensures all visual content strictly aligns with brand guidelines, color palettes, and tone.
• Monitors social channels, responding to resident inquiries and public comments to foster community engagement and provide timely information.
• Distributes public information about programs, events, and agency updates in collaboration with Strategic Initiatives department.
• Identifies potential issues, manages social listening, and implements communication plans for crisis situations.
• Analyzes metrics and data to track campaign effectiveness, providing recommendations to leadership for improvement and/or adjustments when necessary.
• Works with HANO departments to develop and produce video, social media content, and digital communication needs for both internal and external use.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level