Social Media Manager
About The Position
OHG Brands is home to a portfolio of restaurant concepts and operates 12 brands, with more than 1,700 owned and franchised units worldwide. The Social Media Manager serves as the brand-building voice and community owner for assigned brands, combining strategic planning, ongoing community management, and creative experience design. The role develops experiential activations and influencer partnerships that foster connections between brands and guests, while balancing calendar and strategy work with planning or overseeing brand experiences. This is a hands-on role that includes creating, shooting, editing, and publishing short-form video and social content tailored to each platform. The position is fully remote, with a preference for candidates residing in Dallas or Houston. The employee must be available for local meetings and restaurant visits, as well as occasional overnight travel.
Requirements
- 3–5+ years of experience in marketing, community management, or brand/experiential events.
- Ability to operate as both a strategic partner and a creative, hands-on planner.
- Strong writing and communication skills, with an eye for authentic, local storytelling.
- Highly organized, with the ability to own a calendar and manage multiple concurrent priorities.
- Willingness and ability to attend and oversee events, including evenings and weekends as needed.
- Experience with social and community platforms, influencer relations, and basic performance reporting.
Nice To Haves
- Restaurant, hospitality, or franchise experience is strongly preferred.
- Comfort appearing on camera or narrating content is a plus.
Responsibilities
- Bring brand expertise, business priorities, and the guest and community perspective to strategic and creative planning.
- Provide approvals and collaborate cross-functionally on creative development.
- Own the integrated marketing and social calendar for assigned brands.
- Set promotional priorities and ensure cross-functional alignment across teams.
- Conceptualize and manage experiential activations and influencer events that build brand buzz.
- Identify and cultivate relationships with relevant local and regional influencers.
- Coordinate event logistics and vendor and agency partners, ensuring on-brand execution.
- Drive daily engagement and guest care across community channels, identifying opportunities to surprise and delight fans.
- Build local community relationships and identify partnership and collaboration opportunities.
- Monitor content and channel performance, share business context, and partner on optimization recommendations.
- Support franchisee-facing marketing initiatives as needed.
- Concept, shoot, and edit original short-form video and photo content for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
- Source and capture authentic restaurant stories, guest moments, and behind-the-scenes content on-site, often filming and editing on mobile.
- Track platform trends, sounds, and formats and quickly adapt them into on-brand content.
- Write captions, hooks, and copy that fit each brand’s voice and each platform’s style.
- Repurpose influencer, guest, and event content into ongoing social assets.
- Attend and oversee events, including evenings and weekends as needed.
- Be comfortable appearing on camera or narrating content when appropriate; this is optional but considered a plus.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
