Social Media Manager

Global Rescue•Manchester, NH

18d•Onsite

About The Position

Global Rescue is seeking a social media leader to join its growing marketing team. The role spans strategic planning and hands-on execution: setting channel strategy, developing integrated content plans, and writing timely, platform-appropriate posts. Social media is intended to build community, strengthen the brand, participate in relevant conversations, and drive measurable awareness and conversion. The successful candidate will be organized, proactive, data-driven, enthusiastic about travel, and comfortable managing varied projects in a fast-paced environment. The position is office-based in Manchester, New Hampshire, or Dorado, Puerto Rico. Compensation is based on experience and includes a bonus and benefits.

Requirements

Significant professional experience leading social media strategy and execution for a company or organization of comparable size and complexity.
Ability to move between high-level strategy and detailed execution, including writing accurate, engaging copy for individual posts.
Strong familiarity with major social platforms as an active user, along with sound professional judgment about brand participation on each platform.
Meaningful personal travel experience and authentic interest in travel, traveler needs, and the travel community.
Exceptional organization and project-management skills, including managing calendars, deadlines, approvals, campaigns, and reactive opportunities while maintaining attention to detail.
Proactive working style, with the ability to identify opportunities, recommend actions, and advance projects with limited direction.
Data-driven approach and experience using social analytics to set goals, measure performance, test ideas, and improve results.
Excellent writing and editing skills, an adaptable voice, and a portfolio of published social or digital content.
Strong creative judgment, curiosity, and ability to generate original ideas while maintaining brand consistency.
Ability to thrive in a fast-paced, hybrid environment, advocate for a point of view, collaborate effectively, and work well as part of a team.

Responsibilities

Set and evolve Global Rescue’s social media strategy, translating business and brand priorities into channel plans, content themes, publishing cadences, and measurable goals.
Develop and publish content across Facebook, Instagram, LinkedIn, X, TikTok, and emerging platforms, including campaign concepts, editorial calendars, platform-native copy, and real-time posts.
Engage with the travel community and identify opportunities to participate in relevant conversations about travel, safety, security, and preparedness.
Build and manage the social content calendar, coordinate inputs and approvals, anticipate upcoming needs, and proactively move work forward.
Partner with the content creation team to adapt existing material for social channels and identify opportunities for new, timely, platform-appropriate content.
Monitor and manage Global Rescue’s social reputation, respond to comments, promote positive reviews, and escalate issues when appropriate.
Evaluate content, channels, audiences, and campaigns using performance data; report results and recommend changes.
Plan, execute, test, and optimize organic and paid social initiatives that support awareness and conversion among consumers, partners, and enterprises.
Monitor platform changes, audience behaviors, and emerging formats, and recommend opportunities to test capabilities or expand into new channels.
Support selected influencer relationships when aligned with broader social and business goals.
Provide general marketing support and assist with other projects as needed.