Social Media Manager

3G4 Archive Hospitality•Toronto, ON

17h•CA$0 - CA$63,000•Hybrid

About The Position

The Social Media Manager at Archive will play a key role in creating and delivering engaging and inspiring content across our range of digital channels at the corporate and property level. Ensuring our digital presence supports and enhances our properties’ offerings and delivers our messages effectively, the role will report into the Senior Marketing Manager and help in shaping the overall digital content strategy. This role requires someone who is highly creative and can identify, create, manage, and deliver photo and video content using a range of techniques, across social channels. This role will also be responsible for community management, social media strategy and scheduling. The role will work across a range of projects in the organization and therefore effective working relationships will need to be formed with various internal teams, external stakeholders, and third-party vendors. The ideal candidate will be a motivated individual who is passionate about digital marketing and producing tangible results. The role would suit a well-organized and strategic thinker who excels at planning. Community management, digital photography and video editing experience is required, and the role will be supported by a photographer monthly.

Requirements

3 years experience as a Social Media Manager
Experience in creating social media strategies and reporting
Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Excellent verbal and written communication skills
Ability to craft engaging content
Organized and able to multitask
Passion for hospitality and real estate industry
Self-starter who works well both independently and collaboratively
Strong design eye and skill
Community management, digital photography and video editing experience is required

Responsibilities

Lead the day-to-day management of our corporate and properties’ digital channels, creating inspirational, informative, and engaging photo and video content.
Plan, produce and create digital content to be used across all our digital channels, increasing engagement with our audiences.
Develop creative ideas, suggest new innovative ways of delivering digital content and keep up to date with the latest digital marketing trends, industry insights and platform updates.
Create graphics and edit photos, working with the internal marketing team when necessary.
Create awareness and interest within our audiences, driving traffic to engage with digital content.
Monitor, analyze and report on the performance of digital channels/activities using tools like Later social posting app, feeding back to stakeholders, and using the data to inform future activities.
Prioritize and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
Contribute to and work with relevant team and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns.
Attend events, committee meetings and functions as and when appropriate.
Ensure visual and written brand integrity of content for each account.
Plan and schedule posts.
Create engaging caption copy for each of our individual properties.
Community management for each social channel - responding to inquiries, engaging with comments and other accounts.
Attend marketing meetings to plan and support assets for upcoming initiatives.
Create and manage relationships with various team members at both corporate and property levels.
Organize and manage digital assets (photography, 3D tours and video).
Train and share social media best practices with internal teams when applicable.