Social Media Manager
About The Position
The Social Media Manager leads organic social strategy and execution for millennial and Gen Z consumer brands in a fast-paced, collaborative agency environment. The role owns client channel strategies, content calendars, platform-native copy, community engagement, and UGC programs, while identifying culturally relevant trends and opportunities. It also focuses on optimizing content performance, reporting insights and recommendations to clients, and serving as the day-to-day lead for client relationships. The manager creates assets in Canva when appropriate, briefs designers for custom creative, and mentors coordinators while contributing to internal process improvements.
Requirements
- At least 4 years of agency experience in social media management.
- Based in the United States or Canada and authorized to work there.
- Proven experience planning and running UGC campaigns within social, including briefing creators and managing usage rights.
- Demonstrated ability to grow views and engagement, with a strong understanding of platform algorithms, hooks, and retention.
- Experience building and presenting client-ready performance reports that turn data into clear recommendations.
- Advanced Canva skills and experience briefing designers on custom assets.
- Experience trendjacking and moving at the speed of culture for millennial and Gen Z consumer brands.
- Excellent client rapport, communication, and presentation skills.
- Strong problem-solving skills and the ability to remain calm and decisive under tight timelines.
- Organized and detail-oriented, with the ability to manage multiple clients at once.
Nice To Haves
- Familiarity with CapCut, social scheduling and analytics tools, Notion, and Google Drive.
Responsibilities
- Develop and lead organic social strategies across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms, aligned with client business goals.
- Own content calendars from concept through publication and write platform-native copy and captions in each brand’s voice.
- Create on-brand assets in Canva and write detailed creative briefs for custom design or motion assets.
- Oversee community management and engagement, ensuring consistent and responsive brand presence.
- Plan and run UGC campaigns, including concept development, creator sourcing and briefing, content review, and publishing.
- Manage UGC usage rights and repurpose content across owned channels and paid support.
- Develop repeatable UGC programs that keep client channels fresh and support engagement and conversion.
- Monitor culture, trends, memes, and platform features; identify brand-appropriate trendjacking opportunities and move ideas from approval to publication quickly.
- Bring culturally relevant ideas to clients that resonate with millennial and Gen Z audiences.
- Optimize content by testing hooks, formats, lengths, captions, audio, and posting times, and apply results to future content.
- Adjust strategies based on platform algorithms to maximize reach, watch time, and retention.
- Track views, reach, engagement rate, watch time, saves, shares, and follower growth across organic social and UGC.
- Build and present monthly client reports connecting performance to business goals, with insights, wins, and recommended next steps.
- Use native analytics and social reporting tools to monitor performance and course-correct.
- Serve as the day-to-day lead for client relationships and build rapport and trust.
- Anticipate challenges and solve problems with clear, confident recommendations.
- Mentor and guide coordinators and contribute to internal process improvements.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
