Insomniac - Social Media Manager

Live Nation Entertainment • Miami, FL

4d • $60,000 - $65,000 • Onsite

About The Position

Insomniac Events is seeking a Social Media Manager to lead the strategy, planning, and execution of social content for brands and festivals across multiple LGBTQ+ brands and festivals. This manager will guide team members, shape platform-specific storytelling, and oversee content from concept through reporting. The role also owns broader short-form video and user-generated content initiatives, including creator sourcing, campaign coordination, on-site capture, and performance optimization. The ideal candidate is a strong leader and creative writer who thrives in high-energy, collaborative environments. This is not a remote position and required to be in office and on site at various event locations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Three(3) or more years of social media marketing experience, including ownership of multi-platform strategies and campaigns
• Demonstrated people-management experience, including developing team members, setting priorities, and improving workflows
• Deep knowledge of TikTok and strong working knowledge of Instagram, YouTube, Facebook, X, Snapchat, live-streaming tools, and emerging social platforms
• Proven ability to film high-quality mobile content and edit engaging short-form videos for TikTok, Reels, and YouTube Shorts
• Experience with creator, influencer, or UGC programs, including sourcing, outreach, briefing, campaign coordination, and performance tracking
• Working knowledge of paid-social amplification and creator ad formats, including Spark Ads, TikTok Ads Manager, and Meta Ads Manager
• Proficiency with social publishing, listening, and reporting tools such as Sprinklr, Hootsuite, or comparable platforms
• Working knowledge of Adobe Creative Cloud, CapCut, GIF creation, and other content production tools
• Excellent copywriting, grammar, creative judgment, asset selection, organization, and attention to detail
• Strong understanding of electronic music, festival culture, live entertainment, and relevant venues and nightlife communities
• Experience working on-site at concerts, festivals, or other large-scale live events
• Ability to manage multiple brands and fast-moving priorities while collaborating effectively across creative, marketing, production, legal, finance, and customer experience teams

Responsibilities

• Execute social strategy in partnership with the Director and marketing leads to create and organize compelling content across multiple brands, platforms, campaigns, and festivals simultaneously
• Manage a small team and set goals, priorities, workflows, and performance expectations
• Provide recommendations and reporting insights to leadership to support ongoing social media strategy and operations
• Own platform-specific content planning across Instagram, TikTok, YouTube Shorts, Facebook, X, Snapchat, and emerging channels, with a strong focus on short-form video
• Stay ahead of platform trends, audience behaviors, cultural moments, and social best practices; translate insights into timely, brand-appropriate creative opportunities
• Create, film, edit, and publish engaging short-form content using mobile tools, CapCut, Adobe Creative Cloud, and other content creation applications
• Develop TikTok, Reels, and YouTube Shorts strategies that adapt ideas intelligently across platforms rather than relying on one-size-fits-all cross-posting
• Pitch and organize content shoots; develop briefs, shot lists, production needs, and creative direction in collaboration with media, production, performers, marketing, records, and other partners
• Lead assigned event coverage and content capture at assigned events and festivals, capturing and publishing real-time content
• Write fresh, platform-native copy, captions, and on-screen text that remain aligned with each brand's distinct voice and guidelines
• Build and maintain detailed social calendars, campaign proposals, asset trackers, approval workflows, and publishing schedules
• Schedule and execute posts after approval; coordinate asset distribution and social support for internal departments, including merchandise, nightlife, records, ticketing, and partnerships
• Source and evaluate UGC creators whose voice, audience, and aesthetic align with campaign goals and brand standards
• Manage creator outreach, onboarding, briefs, content guidelines, communication, deliverables, and day-to-day support across the campaign lifecycle
• Maintain an organized creator database and partner with legal and finance stakeholders on contracts, usage rights, payments, budgets, and campaign status tracking
• Coordinate UGC across organic social and paid media channels, including collaboration with teams using Spark Ads, TikTok Ads Manager, and Meta Ads Manager
• Support on-site creator coordination and content capture during festivals and events, ensuring deliverables and brand standards are met
• Track weekly social, short-form, and UGC performance; create reports and actionable recaps for on-sales, events, campaigns, and major announcements
• Partner with customer experience teams to monitor audience feedback, surface recurring themes, and support timely responses to social inquiries
• Support recruiting, hiring, training, and onboarding of team members, creators, vendors, clients, and partners as needed
• Perform other projects and responsibilities as assigned by the social and marketing teams

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level