Social Media Manager

Global Rescue•Dorado, PR

18d•Onsite

About The Position

Global Rescue is seeking a social media leader to join its growing marketing team. The role covers the full range of social media management, from setting channel strategy and building an integrated content plan to writing timely, well-crafted individual posts. Social media is treated as a way to build community, strengthen the brand, join relevant conversations, and drive measurable awareness and conversion—not simply as a distribution channel for existing content. The successful candidate will combine strategic judgment with hands-on execution, bring a genuine enthusiasm for travel, and understand social platforms as both an experienced marketing professional and an active personal user. They will be highly organized, proactive, data-driven, and comfortable managing varied projects in a fast-paced environment. The position is office-based in Manchester, New Hampshire, or Dorado, Puerto Rico. Compensation is salary based on experience, plus bonus and benefits.

Requirements

Significant professional experience leading social media strategy and execution for a company or organization of comparable size and complexity to Global Rescue.
Ability to move between high-level strategy and detailed execution, including writing sharp, accurate, engaging copy for individual posts.
Strong personal familiarity with major social platforms as an active, prolific user, along with sound professional judgment about brand participation on each platform.
Meaningful personal travel experience and authentic interest in travel, traveler needs, and travel-community conversations.
Exceptional organization and project-management skills, including managing calendars, deadlines, approvals, campaigns, and reactive opportunities while maintaining attention to detail.
Proactive working style, with the ability to identify opportunities, recommend actions, and move projects forward with limited direction.
Data-driven mindset and experience using social analytics to set goals, measure performance, test ideas, and improve results.
Excellent writing and editing skills, an adaptable voice, and a portfolio of published social or digital content.
Strong creative judgment, curiosity, and ability to generate original ideas while maintaining brand consistency.
Ability to thrive in a fast-paced, hybrid environment, advocate for a point of view, collaborate effectively, and work as part of a team.

Responsibilities

Set and evolve Global Rescue’s social media strategy, translating business and brand priorities into channel plans, content themes, publishing cadences, and measurable goals.
Develop and publish content across Facebook, Instagram, LinkedIn, X, TikTok, and emerging platforms, from campaign concepts and editorial calendars to platform-native copy and real-time posts.
Engage with the travel community and identify opportunities to participate in relevant conversations about travel, safety, security, and preparedness.
Build and manage a social content calendar, coordinate inputs and approvals, anticipate upcoming needs, and proactively move work forward.
Partner with the content creation team to adapt existing material for social channels and identify opportunities for new, timely, platform-appropriate content.
Manage Global Rescue’s social reputation by monitoring conversations and sentiment, responding to comments, promoting positive reviews, and escalating issues when appropriate.
Use performance data to evaluate content, channels, audiences, and campaigns, and report findings and recommendations.
Plan, execute, test, and optimize organic and paid social initiatives supporting awareness and conversion among consumers, partners, and enterprises.
Monitor platform changes, audience behaviors, and emerging formats, and recommend opportunities to test new capabilities or expand into new channels.
Support selected influencer relationships aligned with broader social and business goals.
Provide general marketing support and assist with other projects as needed.