Social Media Manager

Microtech Knives•Mills River, NC

6d•Onsite

About The Position

Microtech Knives is seeking a creative, energetic, and results-driven Social Media Manager to lead and execute the company’s social media presence across multiple digital platforms. The role supports brand awareness, customer community engagement, and storytelling about the precision, craftsmanship, and innovation behind the company’s American-made products. The manager develops content, oversees daily social media activity, and turns creative ideas into measurable results in collaboration with marketing, sales, engineering, and manufacturing teams. This is a hands-on, on-site position based at Microtech Knives’ Mills River, North Carolina location. Work takes place in both an office environment and manufacturing areas to capture content and collaborate with other departments. Occasional travel to company events, trade shows, or other locations may be required, and some scheduling flexibility may be necessary for special events, campaigns, or product launches. Content must follow company brand standards, confidentiality policies, platform requirements, and established approval procedures.

Requirements

At least 2 years of professional experience managing social media accounts for a business, brand, or organization; the posting specifies a minimum of 2–3 years.
Demonstrated experience creating and executing social media content strategies.
Strong working knowledge of Instagram, Facebook, TikTok, YouTube, and social media management platforms.
Experience creating and editing short-form video, including Reels, TikTok videos, and YouTube Shorts.
Proficiency in photography, videography, and digital editing tools.
Experience with Adobe Creative Suite, Canva, CapCut, or similar applications.
Strong writing, editing, communication, and organizational skills.
Ability to manage multiple projects, prioritize deadlines, and work independently.
Experience interpreting social media analytics and performance metrics.
Strong attention to detail and commitment to brand consistency.
Ability to work collaboratively in a fast-paced, team-oriented environment.
Ability to work on-site at the Mills River, North Carolina location, including in office and manufacturing areas.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; equivalent professional experience is also considered.
Experience with consumer products, lifestyle brands, outdoor recreation, sporting goods, or manufacturing companies.
Familiarity with the knife industry, outdoor lifestyle, or enthusiast communities.
Experience coordinating influencer partnerships or digital marketing campaigns.
Knowledge of SEO, social media advertising, and digital marketing best practices.
Experience photographing products in professional and manufacturing environments.
A portfolio demonstrating successful social media campaigns, photography, or video production.
Fresh creative ideas, initiative, and a strong sense of ownership and accountability.
Ability to balance creativity with measurable marketing objectives and represent an established American manufacturing brand.

Responsibilities

Develop, implement, and manage social media strategies across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
Create and maintain a content calendar aligned with marketing initiatives, product launches, and company objectives.
Manage daily publishing, scheduling, and monitoring of social media content.
Identify emerging social media trends and opportunities to expand brand visibility.
Maintain consistent brand messaging, tone, and visual identity across platforms.
Create photographs, videos, Reels, Shorts, and other digital content.
Capture product photography, manufacturing footage, behind-the-scenes content, and employee features.
Develop content highlighting Microtech products, craftsmanship, innovation, and American manufacturing.
Write captions, promotional messaging, and storytelling content.
Edit photographs and videos using professional editing software.
Collaborate with graphic designers and marketing personnel on campaigns.
Monitor and respond professionally to comments, messages, and customer interactions.
Build relationships with customers, knife enthusiasts, collectors, dealers, and industry influencers.
Encourage audience engagement and foster a positive online community.
Monitor brand mentions and customer feedback, escalating concerns when appropriate.
Represent Microtech professionally in communications and reflect its reputation and values.
Support new product launches through coordinated social media campaigns.
Collaborate with sales and marketing teams to promote products, events, and company announcements.
Assist with influencer collaborations, brand partnerships, and promotional campaigns.
Support content creation for trade shows, industry events, and company activities.
Coordinate social media messaging with broader marketing initiatives.
Monitor and analyze social media metrics, including engagement, reach, impressions, follower growth, website traffic, and conversions.
Prepare regular performance reports highlighting campaign results and opportunities for improvement.
Use analytics to identify effective content strategies and optimize future campaigns.
Monitor competitor activity and industry trends to identify growth opportunities.
Recommend improvements based on measurable performance data.
Ensure content complies with company brand standards, confidentiality policies, platform requirements, and approval procedures.