Social Media Manager
About The Position
OLIVER is hiring a Social Media Manager in New York, New York, to develop and manage social media presence for brands. The role combines content creation, community management, strategy, and performance analytics, with a focus on growing followers, reach, engagement, conversion, brand affinity, and measurable business impact across Instagram, TikTok, and X. The Social Media Manager will develop platform-specific strategies, manage organic content calendars, create copy and content briefs, collaborate with creators and influencers, and engage brand communities. The role also includes reporting on performance, advising clients, responding to cultural moments, and helping shape social plans as brand priorities evolve. The manager will use AI tools to support social planning, listening, ideation, execution, and reporting; monitor platform developments; and work with cross-functional teams to ensure social activity aligns with broader brand strategies.
Requirements
- 3–4 years of experience in social media management, with demonstrated success developing effective campaigns, particularly on TikTok and Instagram.
- Strong familiarity with TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums, and online culture.
- Fluency in campaign development and content ecosystems, from large-scale campaigns to user-generated-content-style work.
- Interest in AI and experience beginning to integrate tools into thinking, briefing, and ideation.
- Strong presentation and collaboration skills, with a data-driven approach to social media planning.
- Client-relations experience and the ability to adapt to different personalities and work styles.
- Track record of contributing to organic social channel growth at scale and experience managing a social community.
- Experience with high-profile legacy brands, with a focus on engagement more than awareness.
- Deep understanding of the US influencer landscape and social media platforms.
- Ability to recognize effective social content and knowledge of content creation processes.
- Experience launching community initiatives, such as online forums, ambassador programs, event series, or email newsletters.
- Ability to perform light design work and write captions across current social media platforms.
- Excellent stakeholder management and communication skills.
- Experience with social analytics tools and performance measurement.
- Understanding of US cultural trends and how they influence social media engagement.
- Passion for food and beverages.
Nice To Haves
- Experience with consumer packaged goods (CPG) brands.
Responsibilities
- Create and implement multi-channel social growth strategies, with support from the Senior Social Media Manager, to increase following, reach, engagement, and conversion, focusing on Instagram, TikTok, and X.
- Support social strategy execution using traditional insights and AI-powered tools.
- Develop TikTok approaches to improve performance, brand awareness, and audience engagement.
- Create light-design social assets using Canva and CapCut.
- Listen and respond to relevant earned and owned comments to nurture brand communities and drive engagement.
- Track KPIs, report on channel performance, and provide actionable recommendations.
- Collaborate with content creators to develop social content for Instagram and TikTok.
- Own organic content calendars, write copy in each brand’s tone of voice, and create briefs for content creators.
- Lead community engagement on X and build brand share of voice.
- Identify opportunities to surprise and delight audiences.
- Manage and nurture brand advocates and identify engagement opportunities in organic planning.
- Navigate controversial topics responsibly, taking account of associated public relations risks and opportunities.
- Interpret partnership briefs and legal documents as they relate to channel assets and usage.
- Identify and execute reactive content that places brands in cultural conversations.
- Develop social plans for the following year while adapting to changing brand priorities.
- Serve as the day-to-day liaison for social accounts and champion social best practices and expertise.
- Receive and assess client briefs and support brief development for creative teams and influencer partners.
- Help develop tone-of-voice guidance and FAQ copy for brand social channels.
- Support social channel strategy workstreams.
- Present content ideas and social strategies to clients clearly and confidently.
- Advise brand teams on partner utilization across social and measurement of success.
- Represent social within the larger IAT and connect social work to broader brand strategies.
- Promote AI integration in social planning, listening, ideation, execution, and reporting, and explore AI uses for content creation and planning.
- Monitor platform changes, emerging features, industry trends, and best practices in influencer marketing and AI-powered social media.
- Work with social leads, strategists, influencer specialists, and content creators to ensure execution follows strategy.
- Provide cultural guidance so campaigns resonate with US audiences.
- Use creative knowledge to plan and ideate content and lead creatives toward work aligned with client goals and expectations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
