Social Media Manager for a Retail Company in US (Home Based Part Time)

Virtual Coworker•Palmetto, FL

7d•Remote

About The Position

We are seeking a creative and strategic Social Media Manager to join our retail company. This is a part-time, home-based role where you will be responsible for developing and executing our social media strategy across platforms like TikTok, Facebook, and Instagram. You will create engaging content, manage our online community, execute email marketing campaigns, and analyze performance to drive brand growth and online sales for our home scents/candles and custom jewelry product lines.

Requirements

Proficiency in creating graphics using Canva or Adobe Creative Suite.
Experience in editing short-form videos using tools like CapCut.
Experience developing and maintaining a monthly content calendar.
Familiarity with social media management tools for scheduling posts.
Experience in community management and direct messaging on social platforms.
Experience with influencer outreach.
Experience in planning, designing, and executing email marketing campaigns.
Experience using Wix for customer email lists.
Proven ability to develop and implement social media strategies focused on brand growth, website engagement, follower growth, and online sales.
Skills in tracking and reporting on campaign analytics, audience growth, and traffic/order sources.
Ability to provide data-backed recommendations.
Strong understanding of brand alignment, voice, and imaging standards.

Nice To Haves

Experience with Lumiriam's branding, voice, and imaging standards.

Responsibilities

Create and manage highly engaging social media content across TikTok, Facebook, and Instagram.
Produce graphics (e.g., using Canva or Adobe Creative Suite) and edit short-form videos (e.g., CapCut) from provided raw photos and videos.
Develop and maintain a dynamic monthly content calendar that incorporates promotions, holidays, and product launches.
Schedule posts using social media management tools for optimal engagement windows.
Handle direct messaging and community interaction on social platforms to foster customer engagement.
Conduct influencer outreach.
Drive online orders through social media efforts.
Plan, design, and execute email marketing campaigns, including creating campaign graphics, using our existing Wix customer email list.
Develop and implement a cohesive social media strategy to support brand growth across both product lines (home scents/candles and custom jewelry).
Focus on increasing website engagement, follower growth, and online sales.
Track and report on campaign analytics, audience growth, and traffic/order sources.
Provide regular performance updates and proactive, data-backed recommendations.
Ensure all visual and written content perfectly aligns with Lumiriam's branding, voice, and imaging standards.