Social Media Manager, D2C

Sword

11d•$77,000 - $121,000

About The Position

Sword is hiring a Social Media Manager to own Headspace’s organic social presence end to end across Instagram, TikTok, Threads, and LinkedIn. The role offers creative ownership of a social brand with more than 4 million followers and focuses on shaping its next chapter. The Social Media Manager will balance long-term channel strategy with hands-on writing and creative work, reporting to the Brand Marketing Lead and partnering with marketing leadership, brand creative, content, communications, product marketing, partnerships, and the social team. The position will set platform vision, audience goals, and content pillars; lead Headspace’s social voice; and tell the story of its digital product through useful, human, trustworthy content. It will oversee editorial planning, campaign and brand-partner social, cultural relevance, community engagement, quality review, and analytics. The role also includes co-owning escalation protocols and safe-messaging standards for sensitive conversations. The position is open to candidates based in the United States, with a preference for the San Francisco Bay Area. Total compensation is listed at $77,000–$121,000 USD and includes base salary, variable compensation, and equity as applicable. Country-specific benefits may vary and will be detailed separately.

Requirements

At least 7 years of experience in social media strategy and content.
Exceptional copywriting ability and skill writing in a brand’s voice.
Strong creative strategy skills, including developing social-first ideas tied to business goals and presenting them to senior stakeholders.
Demonstrated end-to-end ownership of a brand’s organic social channel with measurable audience, engagement, or brand impact.
Deep fluency in Instagram, TikTok, and Threads, and working literacy in LinkedIn.
Experience with tools such as Sprout Social, Meta Business Suite, and AI tools in creative workflows.
Demonstrated horizontal leadership, including leading through influence and guiding peers, freelancers, or internal teams.
Excellent communication and relationship-building skills, and ability to thrive in cross-functional, fast-moving environments.
Experience concepting and scripting platform-native short-form video that performed.
Experience using AI-powered tools to drive efficiency, creative impact, and audience resonance.
Strong analytical instincts and ability to turn channel data into specific, actionable recommendations.
Sound editorial judgment on sensitive topics, including knowing how to discuss mental health with care and when not to post.
Genuine belief in Headspace’s mission of a world where everyone is kind to their mind.
Demonstrate at least Level 1 AI proficiency in Sword’s framework, using AI daily to boost personal productivity.

Nice To Haves

Experience at a consumer health, wellness, or technology brand.
Experience telling the story of a digital product and its impact on people’s lives without a physical product to show.
Campaign, product marketing, or content marketing experience.
A strong visual eye for craft and grid.
Working knowledge of organic-to-paid mechanics.
Comfort on camera or skill directing talent.
Experience with creator partnerships or user-generated content.

Responsibilities

Own organic social channel strategy, including platform vision, audience goals, and content pillars aligned with Headspace’s brand and business objectives.
Lead Headspace’s social voice by developing hooks, captions, scripts, and recurring content series, while protecting voice and tone with the brand creative team.
Tell the story of Headspace as a digital product by translating expert insight and research into useful, human, and trustworthy content.
Lead monthly editorial planning, bringing themes, evergreen series, cultural moments, and cross-functional priorities into a channel calendar.
Serve as organic social channel lead for campaigns, developing social-first concepts, leading brainstorms, and building content plans and measurement for campaigns and brand-partner collaborations.
Drive cultural participation by monitoring platform trends, algorithm shifts, and cultural moments, and pursuing intentional cultural relevance.
Grow community engagement through participatory formats, social listening, comment insights, and testing approaches to deepen engagement.
Co-own escalation protocols and safe-messaging standards for sensitive conversations.
Provide final review for craft, voice, and brand consistency across social content.
Own quarterly social reporting and partnership benchmarks, turn performance data into recommendations, and partner on a small organic boosting budget.