Social Media Manager | Full-Time | The Paramount Baltimore
About The Position
The Social Media Manager develops, implements, and manages The Paramount Baltimore's social media strategy to enhance brand awareness, drive event attendance, increase audience engagement, and support revenue-generating initiatives. The role oversees content creation across social platforms, online community management, performance monitoring, and collaboration with internal departments, promoters, sponsors, and external partners to deliver compelling digital experiences for fans and guests. The position pays an annual salary of $65,000–$70,000. It is full-time and offers health, dental, and vision insurance, a 401(k) savings plan with matching, and paid time off including vacation days, sick days, and 11 holidays. The position is open until December 31, 2026.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field.
- 3–5 years of social media management experience.
- Proven success creating social media campaigns that drive engagement and attendance.
- Experience with social media management and analytics platforms.
- Strong understanding of major social media platforms and best practices.
- Exceptional writing, editing, and content creation skills.
- Proficiency in social media scheduling and analytics tools.
- Experience with photography, videography, video editing, and graphic design principles.
- Knowledge of digital marketing and audience development strategies.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
- Strong organizational, communication, and interpersonal skills.
- Creative mindset and ability to identify engaging content opportunities.
- Must be able to work a flexible schedule including weekends, nights, and holidays.
Nice To Haves
- Experience in sports, entertainment, live events, hospitality, arenas, stadiums, or related industries.
- Knowledge of trends within sports, entertainment, and live events industries.
Responsibilities
- Develop and execute social media strategies supporting venue business objectives, events, and brand initiatives.
- Manage the venue’s presence on Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and emerging platforms.
- Create and maintain a content calendar aligned with events, marketing campaigns, sponsorship obligations, and community initiatives.
- Ensure social media content reflects venue brand standards and messaging.
- Develop content including graphics, videos, photography, reels, stories, live streams, and written copy.
- Capture and publish real-time event coverage before, during, and after events.
- Collaborate with artists, promoters, sponsors, and venue departments on content opportunities; coordinate production with designers, photographers, and videographers.
- Manage user-generated content programs and fan engagement campaigns.
- Monitor and respond to comments, messages, reviews, and inquiries; foster positive relationships with guests, fans, sponsors, community partners, and stakeholders.
- Develop interactive campaigns, contests, polls, giveaways, and promotions; monitor conversations and identify opportunities to engage with trends and audience interests.
- Support campaigns that drive ticket sales and event awareness, including event-specific plans and coordinated promotion schedules with promoters, performers, ticketing partners, and sponsors.
- Assist with promotional launches, announcements, presales, and event-related communications.
- Track, analyze, and report engagement, reach, impressions, audience growth, and conversions; use analytics to identify trends and recommend improvements.
- Prepare monthly, quarterly, and annual performance reports for executive leadership.
- Fulfill sponsorship commitments through social media campaigns, branded content, and digital activations; support partnership marketing efforts.
- Maintain brand consistency and help protect and enhance the arena’s reputation through proactive communication strategies.
- Perform other assigned duties and projects.
Benefits
- Health, dental, and vision insurance.
- 401(k) savings plan and 401(k) matching.
- Paid time off, including vacation days, sick days, and 11 holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
