Social Media Manager

Applovin • Palo Alto, CA

10d

About The Position

AppLovin is hiring a Social Media Manager to build Gist’s brand and community, owning its voice and presence across social platforms. Gist is a new consumer social app focused on relatable, actionable content that helps people navigate daily life. This is a builder role for someone who can create platform-native content, grow an audience from the ground up, and use performance data to improve content and support product growth.

The Social Media Manager will lead social strategy and execution across Instagram, TikTok, Threads, Substack, and emerging platforms. They will create and test content, work with creators and agencies, identify relevant cultural trends, and partner with performance marketing. The role will help establish Gist’s public identity from launch, build a durable owned audience, develop scalable content playbooks, and bring audience insights into product and brand decisions.

The position offers startup-level autonomy within AppLovin, with access to the company’s resources, technology, and scale. The role is on a lean, fast-moving team and has high visibility into how brand and content drive product growth, with a direct line to leadership.

Requirements

• 2–3+ years of experience in social media, content, or community growth.
• Proven history of growing an account or channel from the ground up to a significant, engaged audience, with results and a clear account of how they were achieved.
• Fluency with AI tools and a clear point of view on using them to create better content faster.
• Strong writing, visual, and editing instincts, with a portfolio of content created by the candidate.
• Comfort creating across formats and platforms, including Instagram and TikTok video and Threads and Substack writing.
• Self-directed and fast-moving, and comfortable in an ambiguous, early-stage environment.
• Experience working with or inside a larger organization while owning channels with startup-level autonomy.

Nice To Haves

• Experience as a UGC creator or content creator.
• Experience as a brand marketer at other startups.
• Experience writing, growing, or running a Substack.
• Familiarity with lifestyle feed content dynamics, including what drives daily engagement, retention, and shareability.

Responsibilities

• Own social strategy and execution across Instagram, TikTok, Threads, Substack, and emerging platforms.
• Create platform-native content, including short-form video, posts, and written pieces, in a distinct Gist voice.
• Work with agencies, individual content creators, influencers, and Gist creators to produce and feature content.
• Grow audience and engagement through experimentation with formats and hooks, analyzing results and expanding successful approaches.
• Partner with performance marketing so social supports the broader growth funnel.
• Track and report audience growth, engagement, and content performance to inform future content.
• Identify trends and cultural moments early and assess which are worth participating in.
• Define how Gist looks, sounds, and feels publicly from launch.
• Build an owned audience across platforms as a durable product growth channel.
• Establish repeatable content playbooks and formats that can scale as the team and platform grow.
• Bring audience insights into product and brand decisions.

Benefits

• Autonomy of a startup backed by AppLovin’s resources, technology, and scale.
• Work with a lean, fast-moving team that values creativity, speed, and good taste.
• High visibility into how brand and content drive product growth, with a direct line to leadership from day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed