Manager, Social Media

Tubi•Los Angeles, CA

26d•$90,200 - $128,800•Hybrid

About The Position

Tubi is seeking a culturally fluent, highly creative Social Media Manager to identify and develop opportunities that keep Tubi connected to culture and its fans. The role focuses on cultural opportunity scouting, fandom and community marketing, and social-led activations. The manager will monitor audience conversations, viewing and sharing behaviors, creators, communities, and emerging moments to find credible ways for Tubi to participate. The role turns cultural signals into actionable ideas, including creator partnerships, community activations, quick-turn stunts, and in-person fan experiences. The manager works with the broader Social team and partners across Brand, Content, PR, Creator, and other functions to deliver fan-first, culturally relevant work. This is a hybrid role based in Los Angeles, with two days per week in the Los Angeles office required. Tubi is a free streaming service with over 100 million monthly active users, a large collection of Hollywood movies and TV shows, creator-led stories, and Tubi Originals. Tubi is part of Fox Corporation.

Requirements

At least 5 years of experience in social media, cultural marketing, experiential, creator marketing, community, or a related field.
Deep fluency in internet culture, fandoms, creators, and online communities, with instincts for identifying emerging momentum.
Ability to develop creative ideas from audience behavior and turn cultural observations into actionable plans.
Strong understanding of what makes a brand’s participation in culture credible rather than forced.
Cross-functional collaboration skills, including building enthusiasm for ideas and navigating stakeholders, approvals, and operational realities.
Excellent communication skills, including the ability to explain cultural insights, creative ideas, and business rationale.
Passion for entertainment and curiosity about communities around television, movies, creators, and culture; strong creative taste and high execution standards.
Willingness to travel to the Los Angeles office two days per week.

Nice To Haves

Experience in entertainment or with a culture-first consumer brand.

Responsibilities

Scout emerging creators, communities, fandom behaviors, conversations, and cultural moments, and turn promising signals into partnerships and activations.
Develop social-first ideas and activations based on audience behavior and cultural momentum, from quick-turn opportunities to larger community stunts and partnerships.
Lead community-driven programs and activations across Tubi’s priority fandoms to build affinity beyond individual title launches.
Own opportunities from ideation through execution, including developing the strategic approach, building the business case, coordinating partners, managing timelines, and delivering the final experience.
Collaborate with Brand, Content, PR, CRM, B2B, Creative Studio, and other teams to extend successful social ideas into broader marketing opportunities.
Recommend where Tubi should or should not participate in culture, balancing relevance, brand fit, and potential impact.
Evaluate activations and experiments, identify actionable learnings, and recommend future iterations, investment, or larger initiatives.