Social Media Manager
About The Position
This full-time, on-site position in Quantico, Virginia manages and develops engaging social media content for Portfolio Acquisition Executive - Marine Corps. The role serves as a subject matter expert on social media strategy, trends, and visuals, and supports the command's mission and initiatives through content, campaigns, audience engagement, and performance analysis. The Social Media Manager maintains the command's social media presence, develops content calendars for Government lead approval, creates graphics and short-form videos, provides social media support at command events, and reports on the effectiveness of social media efforts.
Requirements
- Bachelor's degree in Communications, Journalism, Marketing, or a related field.
- Five years of experience in social media management and content creation.
- Strong understanding of social media platforms, including Facebook, X, Instagram, and LinkedIn, and their best practices.
- Proven ability to create engaging, high-quality social media content.
- Excellent writing, editing, and proofreading skills.
- Strong analytical and reporting skills.
- Experience with social media analytics and reporting tools.
Nice To Haves
- Proficiency in graphic design software such as Adobe Creative Suite and video editing software.
Responsibilities
- Manage and develop content for Portfolio Acquisition Executive - Marine Corps social media accounts, serving as a subject matter expert on social media strategy, trends, and visuals.
- Develop and maintain a social media content calendar and provide it to the Government lead weekly for approval. Plan at least two weeks of content aligned with the Office of Public Affairs Communication Social Media Strategy, the command mission, and industry best practices.
- Develop and execute social media campaigns as directed by the government, creating content aligned with the command's mission and initiatives.
- Maintain and update the command's presence on various social media platforms, ensuring content is frequent, fresh, relevant, and aligned with strategic goals; disseminate approved content consistently and professionally.
- Develop graphics and short-form video products for social media using appropriate branding guidance and industry best practices.
- Monitor social media platforms for comments, direct messages, and audience engagement opportunities; propose engagement opportunities and responses to the Government lead for approval.
- Provide on-site social media support at command events, including in-the-moment content such as Stories and Reels, and day-of longer-form posts within hours of the event.
- Conduct qualitative and quantitative analysis of social media efforts; support quarterly and annual metrics reports, evaluate successful campaigns, and provide ad-hoc reports for individual posts, events, or efforts within specified timeframes.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
