Social Media Manager

Buddha Jewelry•Seattle, WA

18d•$30 - $36•Hybrid

About The Position

Buddha Jewelry is seeking an experienced, strategic, and creative Social Media Manager to own the company’s social media strategy and execution. The role manages existing Instagram, TikTok, Facebook, and Pinterest channels while developing strategies for YouTube, Reddit, and emerging platforms. It combines strategic planning, content creation, community engagement, analytics, and campaign leadership to strengthen brand awareness, deepen customer relationships, and support business growth. The Social Media Manager creates platform-specific photo, video, and written content; plans content calendars; manages online communities; and leads social strategy for product launches, events, campaigns, partnerships, and other brand initiatives. The position collaborates with Marketing, Sales, Creative, Leadership, and other stakeholders, and provides performance reporting and recommendations. The role is hybrid in Seattle, Washington, and requires travel of up to two weeks per month. The flexible schedule averages 40–45 hours per week, with engagement coverage during evenings, weekends, holidays, and key business events as needed. The position is full-time and non-exempt, with a salary range of $30–$36 per hour. A background check is required.

Requirements

At least 5 years of professional social media marketing experience.
Demonstrated success developing and executing social media strategies that drive measurable growth, including experience growing consumer-facing social media accounts.
Strong understanding of Instagram, TikTok, Facebook, Pinterest, YouTube, Reddit, and emerging social platforms.
Strong photography, videography, content creation, and short-form video editing skills.
Experience using Canva, Adobe Creative Suite, CapCut, or similar creative tools.
Experience using social media management and analytics platforms such as Sprout Social, HubSpot, or similar.
Exceptional copywriting, storytelling, written, and verbal communication skills.
Strong analytical mindset and ability to turn insights into strategy and balance creative thinking with data-driven decisions.
Strong project management, organizational, and time management skills.
Ability to adapt quickly, receive feedback, and collaborate in a fast-paced environment.
Willingness to travel up to two weeks per month for trade shows, events, content creation, and client visits.
Flexible schedule averaging 40–45 hours per week, with availability to support engagement during evenings, weekends, holidays, and key business events as needed.
Commitment to equity, inclusion, and compassion.
Ability to pass a background check.

Nice To Haves

Social media marketing experience in luxury, jewelry, fashion, beauty, lifestyle, or consumer brands.

Responsibilities

Develop and execute a comprehensive social media strategy aligned with company goals.
Manage Instagram, TikTok, Facebook, and Pinterest, and develop strategies for YouTube, Reddit, and emerging platforms.
Set quarterly and annual growth goals and create channel-specific strategies.
Monitor platform changes, trends, algorithm updates, and cultural moments to identify relevant opportunities.
Create, capture, edit, and publish platform-specific photo, video, and written content, including short-form and long-form video.
Create content calendars aligned with product launches, campaigns, events, holidays, and company initiatives.
Write captions and storytelling that maintain Buddha Jewelry’s brand voice.
Engage with the community through comments, direct messages, mentions, reviews, and conversations, including on weekends and as needed during evenings and holidays.
Grow online communities and build relationships with professional piercers, industry leaders, creators, influencers, collaborators, and brand ambassadors.
Monitor conversations about the brand and industry.
Measure channel and campaign performance, track engagement, audience growth, reach, traffic, conversions, and ROI, and present monthly reporting and recommendations.
Test content formats and optimize strategy based on performance data.
Lead social strategy for product launches, events, campaigns, partnerships, and brand initiatives.
Coordinate with Marketing, Sales, Creative, Leadership, and other stakeholders to execute integrated campaigns on schedule and toward measurable objectives.
Support paid social initiatives through organic content strategy and performance insights.
Model company values in interactions, communications, and decisions.