Social Media Manager
About The Position
The Social Media Manager is a hands-on content creator and strategist responsible for leading Hennepin Arts’ social media presence, maintaining connections with audiences and community partners, and strengthening the organization’s visibility across digital channels. The role proactively plans, creates, publishes, and evaluates social content that supports Hennepin Arts’ programs, performances, mission, and brand. Social media is the primary focus, with publicity as a secondary component supporting marketing campaigns. Serving as the organization’s day-to-day social media expert, the manager develops channel-appropriate content, identifies engagement opportunities, and ensures Hennepin Arts participates in relevant local and national conversations. The position works independently and collaborates with Marketing and Communications colleagues, internal departments, show representatives, community partners, and other external stakeholders. Hennepin Arts is a Minneapolis-rooted arts organization that brings people together through performances and educational programs, preserves historic theatres, and activates the District. It describes inclusion, diversity, equity, accessibility, and belonging as daily practices that shape its work and service to the community.
Requirements
- Bachelor’s degree, or an equivalent combination of education and experience.
- Three to five years of experience in social media, marketing, public relations, and communications; arts or nonprofit sector experience is preferred.
- Demonstrated hands-on content creation ability, including independently producing finished social media content rather than solely developing concepts or directing others.
- Experience capturing quality mobile video, preferably using an iPhone or comparable device, with working knowledge of framing, lighting, and capturing usable audio.
- Direct experience with Adobe Creative Suite, including Photoshop and Premiere, or equivalent professional creative and editing tools.
- Ability to create, adapt, and edit visual, written, and video content for different social platforms and audiences.
- Creative ability to develop innovative and engaging content and ideas.
- Excellent professional oral and written communication skills.
- Detail-oriented, reliable, and able to demonstrate excellent follow-through.
- Ability to self-direct, take initiative, and solve problems independently.
- Ability to work under pressure and manage multiple projects and deadlines simultaneously.
- Ability to collaborate across departments and with external partners to achieve organizational goals.
- Ability to work non-traditional business hours, including evenings, weekends, and holidays, as required.
- Ability to lift up to 25 pounds; sit, walk, and stand for extended periods; and navigate multiple levels and areas within a venue.
Nice To Haves
- Experience in the arts or nonprofit sector.
- Mobile video capture experience, preferably using an iPhone or comparable device.
Responsibilities
- Own Hennepin Arts’ organic social media presence and integrated content calendar across Facebook, Instagram, X, LinkedIn, and the planned rollout of TikTok.
- Create and adapt platform-specific content from concept to finished asset, including copy, graphics, photography, mobile video, audio, and short-form video editing.
- Lead social media planning for Hennepin Arts-presented shows and events by coordinating with marketing managers and show representatives, assessing assets, developing local content plans, securing approvals, and communicating status.
- Implement Hennepin Arts’ social media strategy and content pillars, tailoring content by channel.
- Monitor comments and direct messages; respond to questions; address misinformation or inappropriate content; and participate in relevant local, community, and national entertainment conversations.
- Build relationships and visibility through ongoing engagement with arts and culture organizations, sports organizations, community partners, city and state stakeholders, shows, and industry sources.
- Maintain a regular communication cadence with Development, Education and Workforce, and Programming, and execute contracted social media sponsorship deliverables with Development.
- Attend performances, programs, and community activities as needed to capture timely original content.
- Use social listening and analytics to identify audience opportunities, measure performance against engagement goals, and develop reporting with the Director of Marketing and Communications.
- Develop media materials, including pitches, press releases, media advisories, and other content for distribution to media outlets.
- Execute publicity campaigns and media outreach in coordination with the Director of Marketing and Communications.
- Build and maintain relationships with relevant media contacts through responsive, accurate, and professional communication.
- Track and report publicity results and earned media value to evaluate campaigns and identify future opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
