Social Media Manager

LayerZero is seeking a Senior Social Media Manager to lead the strategy, planning, and execution of content across the company's social media accounts, with a focus on Twitter. The ideal candidate will have at least 5 years of experience in social media marketing, with crypto marketing experience preferred. They will be responsible for implementing a world-class social media marketing and measurement program to grow and engage LayerZero’s primary target audience of developers, as well as introducing social listening, monitoring, and response capabilities to harness timely trends and engage with the audience. The Senior Social Media Manager will work alongside design partners to develop best-in-class visual assets for social platforms and continuously utilize metrics to inform decision-making and the approach to social media.

• Create and execute a comprehensive social media strategy for LayerZero
• Develop strategies for audience, awareness, and engagement growth across social accounts
• Work alongside design partners to develop best-in-class visual assets for social platforms
• Continuously utilize metrics to inform decision-making and our approach to social media
• Propose and implement new ideas for scaling our presence beyond core social platforms
• Implement a social listening and response strategy in order to engage in timely conversations

• 5+ years experience in social media marketing, with crypto marketing experience preferred
• Proven track record managing social media pages for high-growth brands
• Experience in social media marketing, channel management, content creation, prioritization, and time management
• Must be familiar with crypto Twitter and have experience creating Twitter posts around specific crypto topics
• Strong understanding of digital and traditional advertising strategies
• Advanced knowledge of social publishing/analytics tools
• Strong understanding of the leading strategies of social media