Social Media Lead

Cognition • New York, NY

17h

About The Position

Cognition is hiring a Social Media Lead to run its Cognition and Devin accounts on X and LinkedIn full-time. The role owns the day-to-day social calendar, posts, and replies, and makes decisions about what to publish and when. The lead will showcase Devin’s capabilities and help ensure launches reach developers.

The role turns launches, demos, customer stories, and research into engaging posts; responds to questions and criticism; plans social campaigns alongside launch and creative teams; builds relationships with developer and AI creators; coordinates with paid social and influencer programs; and tracks reach and engagement to guide adjustments. The position requires familiarity with how developers communicate online and the ability to represent the company effectively. The role offers access to founders, engineers, and researchers, a product developers already discuss, and a small marketing team with little process.

Requirements

• Demonstrated success growing a social media account that developers follow, whether personal or company-owned.
• Technical understanding sufficient to create a Devin demo and explain its notable capabilities simply.
• Clear, quick writing that is short, plain, and often funny, with an understanding of the difference between a social post and a press release.
• Good judgment about what to post, what not to post, and when to let something go.
• Strong opinions about how the company should show up online and willingness to share them.
• Familiarity with how developers communicate online.

Responsibilities

• Own the day-to-day Cognition and Devin accounts on X and LinkedIn, including the calendar, posts, and replies.
• Turn launches, demos, customer stories, and research into posts developers want to share.
• Respond to questions, engage with people building with Devin, and handle criticism directly and well.
• Plan the social component of each launch with the launch and creative teams.
• Build relationships with developer and AI creators and coordinate with paid social and influencer programs.
• Track reach and engagement and adjust based on results.
• Represent the company in developer-focused online conversations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed