Social Media Lead

Chainlink Labs

2d • $101,000 - $238,000 • Remote

About The Position

This is a high ownership role for an exceptional operator ready to define and personally execute what category-leading social media looks like for the most important infrastructure company in crypto. As Social Media Lead, you'll own Chainlink's voice across every major platform. You're equal parts strategist and executor: you will set the vision but also draft the posts, cut the clips, manage the calendar, and run campaigns. We're looking for someone who can take Chainlink's social presence to an entirely new level. Think of a sharper voice, faster reflexes, breakthrough creative, and measurable growth. You'll have the runway, the brand, and the cross-functional support to make it happen, but the final output and the standard of excellence are yours to own. In practice, this means working with our existing social media team members and partnering with writers, designers, and senior leadership to spot trends early and shape broader narratives. You'll ship content that educates and converts developers, institutional decision-makers, and the wider crypto community. You'll also drive the promotion strategies for high-profile launches and global events, all while staying relentlessly ahead of platform shifts, algorithm changes, AI tooling, and emerging viral formats.

Requirements

• 5+ years owning social media for a high-growth crypto brand, with a clear track record of growing a channel by your own hands, not just by directing others
• You are a doer, not a talker. You prefer taking ownership and driving results over sitting in alignment meetings or creating endless strategy docs.
• Demonstrably crypto-native: you live on Crypto Twitter, you read the timeline before your email, and you can speak fluently about Chainlink, DeFi, stablecoins, RWAs, and the broader ecosystem
• Strategist and executor: you write the strategy doc and then write the posts. Comfortable shipping daily
• Elite writing, editing, and judgment under real-time pressure
• Strong portfolio of content you personally created, including posts, threads, short-form video, and campaigns with metrics
• Track record of growing audiences and driving engagement on X specifically as well as other key channels such as LinkedIn, YouTube, Instagram, TikTok, etc.
• Deep fluency with AI tools across the social workflow
• Exceptional organization and attention to detail; able to run dozens of parallel workstreams without dropping balls
• Self-starter who thrives in a fast-paced, ambiguous, ship-every-day environment where the bar is high and the work is hands-on

Nice To Haves

• Experience building a social presence from zero (or near-zero) to a meaningful brand channel
• Hands-on short-form video production and editing (CapCut, Premiere, Descript, or equivalent)
• Existing relationships with creators, KOLs, and influencers in crypto
• Experience operating within an infrastructure brand where the audience spans retail, institutions, and developers
• Experience working directly with senior executives on personal brand and thought-leadership content

Responsibilities

• Own end-to-end social strategy and execution across X, LinkedIn, Instagram, TikTok, YouTube, and emerging platforms
• Define Chainlink's voice, point of view, and channel-by-channel social media playbook
• Write copy, produce/edit short-form video, ship posts, schedule, and monitor performance daily
• Operate a real-time, always-on social presence — newsjack major industry moments, engage with the community, ride narratives, and post with speed and judgment
• Drive measurable growth in audience, engagement, and share of voice against the most relevant benchmarks in crypto and fintech
• Lead the social strategy for major launches, partnerships, conferences, and announcements end-to-end
• Identify and engage KOLs, creators, and key communities across DeFi, institutional, developer, and adjacent verticals
• Help stand up a lightweight, AI-augmented production stack so one person to ship at the volume and quality of a much larger team
• Report on what's working, eradicate what isn't, and continuously raise the creative and performance bar

Benefits

• Global and remote-based roles
• Overlap some working hours with Eastern Standard Time (EST)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed