Lead, Social Media

BrexSan Francisco, CA

About The Position

Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.

Requirements

  • 5+ years of experience in social, content, or editorial roles — ideally in fintech, SaaS, or high-growth tech
  • Strong editorial instincts and content taste, with a portfolio of social or thought leadership work
  • Understand how to blend short-term tactics with long-term brand building
  • Fluent in the language and nuance of tech and fintech social (X, LinkedIn) — you know who’s who and what’s working
  • Know how to write sharp, tailored content across formats — from polished posts to reactive replies
  • A natural community builder — engaging, responding, and creating space for conversation
  • Experience translating company goals into content strategy that supports business outcomes
  • Data-informed but taste-driven — you love dashboards, but lead with instinct
  • Can operate at all levels — from building content systems to engaging 1:1 with execs or replying in the moment
  • Thrive in a high-output, high-trust team where strategy and execution go hand in hand

Nice To Haves

  • Have built a brand’s social presence from early stage to scale
  • Have experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on X)
  • Have experience creating content around news or trending topics in the founder/tech/AI space
  • Have developed or ghostwritten content for a founder or exec
  • Have worked on community-led campaigns or social-first product launches

Responsibilities

  • Develop and own Brex’s social media and content strategy across X (Twitter), LinkedIn, and emerging platforms (Reddit, YouTube and TikTok) — driving reach, engagement, and influence
  • Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
  • Build and manage a robust content calendar that connects campaign work with platform-native, high-frequency publishing
  • Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction
  • Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV
  • Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
  • Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
  • Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
  • Proactively identify opportunities for storytelling across the business — from customer wins to product breakthroughs to cultural moments to trending tech/AI news
  • Lead and develop a Social Media Associate, fostering growth and craft development
  • Partner with CX, ops, and comms to navigate sensitive topics and escalate issues appropriately while maintaining brand integrity

Benefits

  • Equity and other forms of compensation may be provided as part of a total compensation package.
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