Social Media Lead

Nagish•New York, NY

8h•$50,000 - $80,000•Remote

About The Position

Nagish is seeking a Social Media and Community Manager to lead its social media presence, grow and support its community, and drive its influencer strategy. This role involves being the voice of Nagish across key platforms and events, focusing on content creation, community engagement, and advocacy. The ideal candidate will be dynamic and strategic, thriving at the intersection of these areas.

Requirements

5+ years of experience in social media, influencer marketing, community management, or advocacy, preferably in the accessibility, tech, or telecom sectors.
Proven ability to build, manage, and grow online communities and advocacy networks.
Strong copywriting, storytelling, and scriptwriting skills tailored to social media platforms.
Passion for inclusivity, accessibility, and empowering marginalized communities.
Strong project management skills and the ability to juggle multiple campaigns, calendars, and partners.
Confident public speaker or on-camera presence (with or without interpretation).
Familiarity with analytics platforms and experience applying insights to optimize performance.
Experience using influencer discovery tools and managing digital partnerships is a plus.
Video editing or visual storytelling background is a bonus.
Due to team collaboration needs, this role requires working hours aligned with the Eastern Time Zone.

Nice To Haves

Lived experience as Deaf or hard of hearing, or a deep understanding of Deaf culture and communication access.
Proficiency in ASL, or strong comfort working with ASL interpreters in Deaf-led spaces.
Deep understanding of the accessibility landscape, including relay services (IP CTS, IP Relay) and assistive communication technologies.

Responsibilities

Own the strategy, execution, and performance monitoring of Nagish’s social media channels (X, LinkedIn, Instagram, Meta, TikTok, etc.).
Create and implement content calendars, guiding the creation of high-impact, platform-specific content that promotes growth, engagement, and app adoption in both spoken and ASL formats.
Collaborate with creative and editorial resources to script and develop compelling short-form content that captures attention and drives conversation.
Monitor and apply emerging social trends, memes, and best practices to keep Nagish relevant and culturally attuned.
Provide structured feedback on content drafts and edits, ensuring consistent brand voice and high performance.
Drive consistent growth in Nagish’s social media followers and engagement by creating platform-specific strategies, content, and campaigns.
Develop and execute community engagement strategies that increase Nagish’s visibility and credibility in the accessibility, IP CTS, and IP Relay space.
Actively engage with advocacy groups, community leaders, users, and stakeholders in digital and real-world settings.
Represent Nagish at deaf and hard-of-hearing conferences, panels, and networking events to drive awareness, build partnerships, and promote advocacy.
Monitor relevant discussions, sentiments, and trends within the accessibility space.
Design and execute community growth strategies to expand Nagish’s presence within the Deaf and hard-of-hearing communities, as well as the broader accessibility space.
Identify, source, and collaborate with influencers in the deaf and hard-of-hearing communities to drive brand awareness and conversions.
Oversee influencer campaign execution, from outreach and negotiation to content briefing, approval, and performance tracking.
Maintain authentic relationships with influencer partners aligned with Nagish’s values and mission.
Stay informed about developments in influencer marketing, accessibility, and assistive tech.