Social Media Lead

telMAX•Markham, ON

2d•CA$80,000 - CA$90,000•Hybrid

About The Position

Reporting to the Director, Communication and Brand Strategy, the Social Media Lead will own and execute telMAX’s social media presence end-to-end. This role blends hands-on content creation with platform strategy and real-time engagement to drive brand relevance, audience growth, and engagement. In this dynamic position, you will have the opportunity to create, publish and optimize content daily while ensuring that the brand shows up consistently and effectively across platforms.

Requirements

Strong content creation skills including filming, editing, and copywriting.
Clear ability to execute consistently high-quality content across multiple platforms.
Confidence operating as a public-facing brand voice in digital environments.
Solid understanding of social media platforms, algorithms, and audience behavior.
Ability to balance creativity with structure, deadlines, and performance goals.
Analytical mindset with the ability to interpret data and improve performance.
Strong organizational skills and ability to manage multiple workstreams.
Proactive, self-starter mindset with high accountability and ownership.
4–7 years of experience managing and executing social media for a brand or as a dedicated creator.
Proven track record of growing social media channels and driving engagement.
Experience producing high-performing content across TikTok, Instagram, LinkedIn, X, and/or YouTube.
Hands-on experience with content creation tools (e.g., Adobe Creative Suite – Premiere Pro, After Effects; Canva; CapCut).
Experience using social media management and publishing tools (e.g., Hootsuite, Sprout, Later).
Experience with platform-native and third-party analytics/reporting tools.

Nice To Haves

Experience working with CRM / marketing tools (e.g., HubSpot) is an asset.
Experience working with influencers or creators is an asset.

Responsibilities

Own day-to-day execution of telMAX’s social media channels across TikTok, Instagram, LinkedIn, X and YouTube.
Manage and maintain the social content calendar, ensuring consistency, quality and timeliness.
Publish content and manage platform tools and workflows.
Ensure brand consistency across all social touchpoints.
Develop and execute original, always-on content including short-form video, graphics, and copy.
Own the full content lifecycle from ideation through production, editing, and publishing.
Continuously test and optimize formats, hooks, and messaging to improve performance.
Create content that drives engagement, reach, and shareability.
Attend telMAX and partner events, construction sites, installations, community activations across footprint to capture real content.
Develop employee advocacy on social media to amplify telMAX content.
Responsible for documenting and reporting sensitive issues such as outages, customer concerns, pricing questions, technical inquiries amongst others.
Act as the brand voice across platforms, engaging with audiences through comments, replies, and direct messages.
Build and maintain an active, engaged online community.
Apply sound judgment in real-time interactions (excluding customer service issues such as pricing, technical, or construction concerns).
Monitor brand mentions, competitors, resident sentiment, and local community groups.
Track and analyze channel performance across key metrics including engagement, reach, and follower growth with weekly/monthly reporting cadence.
Report on performance and identify actionable insights.
Continuously refine content and channel strategy based on data and results.
Monitor trends, cultural moments, and platform updates to inform content direction.
Conduct competitive analysis to identify opportunities and gaps.
Identify and test new formats, platforms, and growth tactics.
Support influencer and creator partnerships, including sourcing, coordination, and execution.
Leverage user-generated content (UGC) and collaborations to expand reach.
Manage budgets associated with social content and campaigns.