Social Media & Sponsorships Lead

Southern Company•Birmingham, AL

7d•Onsite

About The Position

The Corporate Sponsorships and Social Media Supervisor is responsible for strategically leading social media and corporate sponsorship efforts to support business priorities, strengthen the brand, and engage customers during high impact moments. This role serves as a connector across the organization—translating enterprise priorities into integrated social media content and sponsorship strategies, coordinating closely with Brand Strategy, Media, and internal stakeholders, and ensuring execution aligns with business goals, values, and governance requirements. Success in this role requires strong enterprise awareness, proactive planning, relationship building, and people leadership. The supervisor must lead with strategy—not operate in a silo—and ensure their team understands both what to execute and why it matters.

Requirements

Experience developing social media content that aligns with business strategy is required
High level of proficiency managing social media platforms and content publishing tools is required
Strong understanding of how social media and sponsorships support business strategy is required
Ability to integrate brand, media, and business priorities into cohesive plans
Proactive leadership and planning, especially during high pressure situations
Strong relationship building and stakeholder management skills
Disciplined execution with attention to process, governance, and deadlines
Ability to use performance data and insights to inform decisions
Proven people leadership and employee development skills

Nice To Haves

Bachelor’s degree in in communications, marketing, public relations, or a related field preferred.

Responsibilities

Maintain strong awareness of company initiatives, priorities, and issues to ensure alignment across all social media and sponsorship activity
Ensure content and sponsorships consistently reflect brand standards, values, and business needs
Translate business goals into clear strategic direction for the team
Develop and execute strategic social media plans aligned with enterprise priorities
Lead proactive planning for high visibility moments (e.g., storms, major initiatives)
Coordinate closely with Brand Strategy and Media to align earned and owned channels
Identify opportunities for content efficiency, sharing, and optimization
Monitor performance metrics and insights to improve engagement and effectiveness
Deliver post initiative analysis, insights, and best practices
Identify, evaluate, and recommend corporate sponsorship opportunities aligned with business objectives, brand needs, and budgets
Assess sponsorships holistically, including branding value, customer impact, internal relationships, and governance requirements
Engage internal stakeholders at appropriate stages to build alignment and buy in
Lead end to end sponsorship execution, ensuring all process steps and deadlines are met
Provide clear, strategic recommendations to leadership
Build and maintain effective working relationships with internal stakeholders
Ensure work is coordinated across teams rather than executed in silos
Use high impact moments to strengthen trust, alignment, and credibility
Lead, develop, and coach employees to build judgment, capability, and confidence
Share strategic vision and context so the team understands priorities and purpose
Align team execution with broader enterprise and brand objectives