Social Media Lead

Rylo•New York, NY

11h•Remote

About The Position

Rylo is seeking a strategic and creative Social Media Lead to manage its social media presence, foster community engagement, and spearhead its influencer strategy. This role requires a deep understanding of content creation, advocacy, and community building, with the ability to represent Rylo authentically across digital platforms and in person. The Social Media Lead will be responsible for the overall strategy, execution, and performance of Rylo’s social media channels, including LinkedIn, X, Instagram, Meta, and TikTok. This involves planning and managing content calendars, developing platform-specific content to drive growth, engagement, brand awareness, and product adoption, and collaborating with creative and editorial teams for compelling storytelling. The role also includes monitoring social trends and audience sentiment, growing Rylo’s visibility through community initiatives and influencer collaborations, representing Rylo at industry events, and analyzing performance data to optimize strategies. The ideal candidate will have a passion for inclusivity, accessibility, and empowering underserved communities, strong project management skills, and a confident public speaking or on-camera presence. Familiarity with social media analytics and optimization is essential, with experience in influencer partnerships being a plus. The role requires availability to work hours aligned with the Eastern Time Zone.

Requirements

5+ years of experience in social media, influencer marketing, community management, brand marketing, or advocacy.
Proven track record of growing social media audiences, engagement, and brand awareness across multiple platforms (such as LinkedIn and X).
Strong copywriting, storytelling, and content strategy skills.
Experience building and engaging online communities and strategic partnerships.
Passion for inclusivity, accessibility, and empowering underserved communities.
Strong project management skills and the ability to manage multiple campaigns and stakeholders.
Confident public speaker or on-camera presence (with or without interpretation).
Familiarity with social media analytics and performance optimization.
Availability to work hours aligned with the Eastern Time Zone.

Nice To Haves

Experience with influencer partnerships, creator outreach, or influencer marketing is a plus.
Video editing or visual storytelling experience is a bonus.
Deep understanding of Deaf culture and communication access.
Proficiency in ASL, or strong comfort working with ASL interpreters in Deaf-led spaces.
Deep understanding of the accessibility landscape, including relay services (IP CTS, IP Relay) and assistive communication technologies.

Responsibilities

Own the strategy, execution, and performance of Rylo’s social media channels, including LinkedIn, X, Instagram, Meta, TikTok, and more.
Plan and manage content calendars, creating platform-specific content that drives growth, engagement, brand awareness, and product adoption.
Collaborate with creative and editorial teams to develop compelling content, campaigns, and brand storytelling.
Monitor social trends, audience sentiment, and industry conversations to keep Rylo relevant and culturally attuned.
Grow Rylo’s visibility through community-building, partnerships, advocacy initiatives, and influencer collaborations.
Represent Rylo at industry events, conferences, panels, and networking opportunities.
Analyze social and campaign performance, applying insights to improve content, engagement, and conversions.