Social Media Lead (CEX)

Hyphen Connect Limited • Ottawa, ON

2d

About The Position

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion. They are now hiring a Social Media Lead to own global social strategy and execution across platforms. This role is responsible for global social media strategy, content innovation, and growth governance. You will lead social matrix operations across multiple platforms, working closely with regional teams, content creators, and marketing leadership. We are looking for someone creative, culturally sharp, and execution-driven, who understands the pace and dynamics of the Web3 / exchange industry.

Requirements

• A demonstrated history of managing professional social media profiles, specifically focused on the Twitter/X landscape.
• Mandatory prior experience working within a Centralized Exchange (CEX) environment.
• A sophisticated grasp of the crypto space and the nuances of decentralized communities.
• A natural instinct for meme-driven communication and the ability to spark engagement through relatable content.
• Mastery of both English and Mandarin, with exceptional clarity in writing and speaking.
• Equally effective when spearheading solo projects or contributing to group initiatives.
• A genuine enthusiasm for social media and a deep-seated understanding of Gen Z behaviors and preferences.
• Proficiency in utilizing standard industry software to track and interpret social media metrics.

Responsibilities

• Design and execute a robust Twitter roadmap that integrates seamlessly with broader marketing objectives.
• Produce high-impact visual assets—ranging from viral memes and GIFs to punchy short-form videos—tailored to capture audience attention.
• Manage daily interactions and dialogue to build a welcoming, active, and supportive digital ecosystem.
• Coordinate and host live AMA (Ask Me Anything) sessions featuring key opinion leaders and industry specialists.
• Evaluate key performance indicators (KPIs) to assess campaign reach and refine tactics based on analytical insights.
• Keep a pulse on evolving platform algorithms, emerging digital trends, and industry standards.
• Partner with internal departments to maintain a synchronized brand identity across every touchpoint.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed