Social Media Lead

HW media • Dallas, TX

1d • Hybrid

About The Position

We are seeking a Social Media Lead to take ownership of and enhance HousingWire's social media presence across various platforms. This role is strategic, focusing on setting the social media strategy, defining the brand's market presence, and transforming complex housing market insights into clear, engaging social content to boost reach, engagement, and business impact. The ideal candidate will be adept at developing social strategies, producing short-form video content, covering live events, and crafting high-performing posts from headlines, often within the same day. This position requires a proactive individual who can quickly take ownership and build and manage the social media system, rather than just executing tasks.

Requirements

• 3+ years of experience in social media strategy and execution
• Proven ability to build and grow social presence for a brand, media company or industry platform
• Strong understanding of how content performs across platforms, especially LinkedIn and Instagram
• Experience creating short-form video and on-camera content (or directing it)
• Ability to translate complex or technical topics into clear, engaging content
• Strong writing and editing skills with a sharp sense of voice and tone
• Experience covering live events or real-time moments on social
• Comfort working in a fast-paced, high-output environment

Nice To Haves

• Familiarity with the housing, real estate, mortgage or fintech industries
• Experience working with policy, regulatory or data-driven content
• Experience partnering closely with editorial or newsroom teams
• Experience owning or leading social strategy for a brand or media company
• A strong point of view on how to grow and differentiate social presence in a crowded market
• Experience building content systems (not just posting content)
• Confidence operating in a visible, fast-moving environment with executive stakeholders

Responsibilities

• Own social media strategy across key platforms (LinkedIn, Instagram, X, etc.)
• Translate headlines, reporting and data into compelling, platform-native content
• Create and execute short-form video (talking head, event capture, quick-turn insights), with a strong focus on Instagram
• Lead real-time coverage for events, announcements and market-moving moments
• Develop content frameworks and repeatable formats that drive engagement and growth
• Engage directly with our audience, including industry professionals and executives
• Identify trends, opportunities and platform shifts — and act on them quickly
• Partner with editorial, marketing and product teams to align messaging and priorities
• Analyze performance and continuously optimize for reach, engagement and conversion

Benefits

• 401(k) with employer match
• Comprehensive benefits including medical, dental, vision and ancillary coverage options
• Unlimited PTO plus Paid Parental Leave
• Hybrid/remote work options, depending on location and business needs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 11-50 employees