Social Media Lead

Anders•Chesterfield, MO

1d•$80,000 - $90,000•Hybrid

About The Position

The Strategic Growth Department of one of the fastest-growing accounting firms in the country, is seeking a Social Media Lead who is motivated to learn, excited to collaborate and passionate about delivering outstanding results. This individual will have a direct impact on our firm’s mission of serving as a catalyst for those striving to achieve their highest potential. The Social Media Lead supports Anders’ national brand awareness, SEO strategy, and lead generation goals through two primary responsibilities: Graphic Design & Brand Asset Development Social Media Execution This role manages day-to-day social media publishing and reporting, primarily on LinkedIn, with secondary activity on Facebook and tertiary activity on Instagram. The lead partners closely with the Content Strategy Senior Manager whose team creates the written content. The Social Media Lead combines creative design skills with strong business acumen and an understanding of how social media supports brand visibility, SEO, and lead-generation outcomes. Experience in professional services, especially accounting, tax, or advisory, is strongly preferred.

Requirements

Proficiency in graphic design tools (Adobe Creative Cloud required; Figma or Canva a plus)
Experience managing LinkedIn company pages and scheduling tools (Sprout Social preferred)
Familiarity with HubSpot, SEMrush, or similar marketing automation platforms
Working knowledge of Google Analytics and Google Search Console
Experience using AI tools for idea generation, content writing, and graphic design (e.g., brainstorming post ideas, drafting captions or copy, generating design concepts, etc.)
Sharp design instincts and ability to follow a well-defined brand system
Strong understanding of social media best practices and digital engagement metrics
Ability to translate data and insights into recommendations
Strong written communication skills
Ability to collaborate with cross-functional teams and subject matter experts
Highly organized with strong attention to detail and deadline discipline
7-9 years of experience in social media, marketing, or design roles
Understanding of B2B or professional services marketing

Nice To Haves

Short-form video editing preferred
Experience designing infographics or data visualizations preferred
Interest in emerging platforms or social media trends preferred
Experience in accounting, finance, or advisory environments is strongly preferred

Responsibilities

Develop on-brand graphics for social media posts, blogs, landing pages, and campaigns
Create marketing collateral including: Sell sheets, Downloadable PDFs, Infographics, Event materials, Presentations, Email Templates, Advertisements
Follow Anders’ brand guidelines to ensure visual consistency across all content
Translate complex accounting, tax, and advisory concepts into clear, visually compelling graphics
Maintain organized design files, templates, and asset libraries
Collaborate with Brand Manager and Market Growth team on ongoing design needs
Execute Anders’ social media strategy with a primary focus on LinkedIn for brand awareness, SEO, and support lead generation. Secondary support for Facebook and Instagram for employee advocacy, talent acquisition, and culture.
Manage the entire social ecosystem to support brand, thought leadership, employee advocacy and community engagement
Publish daily social content aligned with brand standards, SEO strategy, and national awareness goals
Monitor social engagement, follower growth, click-through performance, and other key metrics available via LinkedIn analytics
Track downstream performance including web sessions, referral traffic, and content interaction using Google Analytics and Google Search Console
Use HubSpot and Sprout Social (or comparable tools) to schedule, optimize, and measure social media activity
Coordinate with the Content Strategy Senior Manager to ensure accurate execution of the editorial calendar
Stay informed on platform trends and recommend improvements to increase visibility, engagement, and lead influence
Support recruitment and employer branding needs through social media content
Produce monthly and quarterly social performance reports
Analyze social-to-web activity, including SEO-supporting signals and referral behavior
Identify trends and insights to improve reach, engagement, and content effectiveness
Recommend A/B tests or creative variations to improve performance

Benefits

From professional development opportunities to benefits that directly impact mental, physical and financial wellness, Anders offers unique incentives that enrich your life and facilitate growth, including our Work Flex program which gives you the opportunity to work at our Chesterfield office, our Downtown St. Louis office, remotely, adopt a hybrid approach or even switch between these options as you prefer.

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