Social Media Lead, US
About The Position
We are a fast-growing vertical SaaS company that leverages innovation and disruptive technologies to improve consumer experiences, outcomes, and predictability in elective medicine. Our team thrives on challenges, embraces change, and is dedicated to transforming our industry. At Adoreal, we don't just follow trends — we set them, and we're looking for people who are ready to do the same. As a Social Media Lead at Adoreal, you will help define content strategy and execution across our core social media channels for 20+ plastic surgery practices in the United States. You'll lead our social media team, working in lockstep with our Social Media Lead for EMEA. You'll work closely with other internal teams — including design, brand, and others — to build compelling, data-informed content that deepens brand awareness, engages audiences, and drives measurable outcomes for each practice. This is a hands-on role for someone who is equally comfortable thinking strategically and executing at a high level.
Requirements
- 5+ years of experience as a lead in social media content strategy, social media marketing, or a related role — ideally within a SaaS or health-focused brand, in both a B2B and B2C capacity
- Demonstrated expertise managing brand presence on Instagram, Facebook, and TikTok, with a portfolio to show for it
- Hands-on experience planning and executing email campaigns, including familiarity with common platforms
- Strong copy editing skills with an ability to identify issues with voice, tone, and style across platforms and audiences
- Analytical mindset — you're comfortable pulling reports, identifying trends, and making data-driven decisions
- Experience with short-form video content creation and an eye for what performs on TikTok and Reels
- Highly organized self-starter who can manage multiple projects in a fast-paced, evolving environment
- A portfolio showcasing your relevant work
Nice To Haves
- Passion for healthcare, wellness, and the elective aesthetics industry is a plus
Responsibilities
- Execute a cohesive content strategy across Instagram, Facebook, and TikTok that aligns with each practice's brand voice, campaign goals, and audience insights
- Support and develop the content calendar end-to-end — planning, briefing, writing, scheduling, and optimizing across channels
- Help conceive and produce engaging short-form video content and copy for TikTok and Instagram Reels, including ideation, scripting, and coordination with creative teams
- Plan and execute email marketing campaigns — from segmentation and copywriting to A/B testing and performance analysis
- Monitor channel performance using platform analytics and email KPIs; translate data into actionable insights and continuous improvements
- Stay ahead of platform algorithm changes, content trends, and best practices across social and email
- Partner with cross-functional teams to ensure content supports broader marketing and product initiatives
- Lead, develop, and delegate work to a team of social media strategists, specialists, and creatives
Benefits
- Paid time off (PTO) and paid holidays
- Performance-based bonuses and company equity opportunities
- Fully remote work environment with flexible schedules
- Collaborative and thriving team culture guided by Adoreal’s core values
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
