Social Media Lead

HW media • Dallas, TX

1d • Hybrid

About The Position

We’re looking for a Social Media Lead to own and elevate our social presence across platforms. This is not an execution-only role. You will set strategy, shape how our brand shows up in-market and translate complex housing market insights into clear, engaging social content that drives reach, engagement and business impact. You should be equally comfortable building a social strategy, creating short-form video, covering a live event and turning a headline into a high-performing post, often in the same day. This role requires someone who can step in, take ownership and move quickly. We are not looking for someone to manage a queue. We are looking for someone to build and run the system.

Requirements

• 3+ years of experience in social media strategy and execution
• Proven ability to build and grow social presence for a brand, media company or industry platform
• Strong understanding of how content performs across platforms, especially LinkedIn and Instagram
• Experience creating short-form video and on-camera content (or directing it)
• Ability to translate complex or technical topics into clear, engaging content
• Strong writing and editing skills with a sharp sense of voice and tone
• Experience covering live events or real-time moments on social
• Comfort working in a fast-paced, high-output environment

Nice To Haves

• Familiarity with the housing, real estate, mortgage or fintech industries
• Experience working with policy, regulatory or data-driven content
• Experience partnering closely with editorial or newsroom teams
• Experience owning or leading social strategy for a brand or media company
• A strong point of view on how to grow and differentiate social presence in a crowded market
• Experience building content systems (not just posting content)
• Confidence operating in a visible, fast-moving environment with executive stakeholders

Responsibilities

• Own social media strategy across key platforms (LinkedIn, Instagram, X, etc.)
• Translate headlines, reporting and data into compelling, platform-native content
• Create and execute short-form video (talking head, event capture, quick-turn insights), with a strong focus on Instagram
• Lead real-time coverage for events, announcements and market-moving moments
• Develop content frameworks and repeatable formats that drive engagement and growth
• Engage directly with our audience, including industry professionals and executives
• Identify trends, opportunities and platform shifts — and act on them quickly
• Partner with editorial, marketing and product teams to align messaging and priorities
• Analyze performance and continuously optimize for reach, engagement and conversion

Benefits

• Eligible for performance-based bonus.
• 401(k) with employer match.
• Comprehensive benefits including medical, dental, vision and ancillary coverage options.
• Unlimited PTO plus Paid Parental Leave.
• Hybrid/remote work options, depending on location and business needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees