Social Media Lead

Synthesia • New York, NY

1d • Hybrid

About The Position

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following a recent Series E funding round where $200 million was raised, Synthesia's valuation stands at $4 billion, with total funding exceeding $530 million from premier investors. This role is for a Social Media Lead, someone who is deeply engaged in the conversation around AI and human creativity and wants to be an active voice in shaping it. The Lead will own how Synthesia shows up across LinkedIn, X, Instagram, TikTok, and YouTube, focusing on thinking and helping to define what a leading AI company should sound like in culture. The role involves working within brand foundations while having a real say in how the voice evolves. The Lead will work alongside a team of six, including videographers, editors, and creators, acting as the 'distribution brain' of the group to ensure content travels effectively and reaches the intended audience.

Requirements

• You think in distribution. You don't just ask "is this good?" You ask "who is this for, where will it land, and how do we get it there?"
• You're genuinely curious about AI and what it means for human creativity and the future of work.
• You're optimistic about where this is going. You believe AI can make work more human, not less, and you want to help tell that story.
• You know when something lands and when it doesn't, and you can usually explain why. Instinct first, data second.
• You write well, with a point of view and a specific voice.
• You're organised enough to run the machine, but you'd be bored in a role that was only that.
• You don't need a brief to know what to post. You need room to move.

Responsibilities

• Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term
• Shaping the social voice and narrative around AI, creativity, and the future of work
• Building a content calendar that has rhythm without losing soul
• Engaging with our community in a way that’s fun, thoughtful and real
• Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 251-500 employees