Social Media Lead, US
About The Position
As a Social Media Lead at Adoreal, you will help define content strategy and execution across our core social media channels for 20+ plastic surgery practices in the United States. You'll lead our social media team, working in lockstep with our Social Media Lead for EMEA. You'll work closely with other internal teams — including design, brand, and others — to build compelling, data-informed content that deepens brand awareness, engages audiences, and drives measurable outcomes for each practice. This is a hands-on role for someone who is equally comfortable thinking strategically and executing at a high level. While we are a remote-first company, we are currently only able to hire candidates located in the following U.S. states: CA, CO, FL, GA, IL, OK, OR, PA, RI, TX, UT, and WA. We hope to expand to additional states in the future. Ideally we are targeting in the Chicago, IL area as part of our growing local team there.
Requirements
- 5+ years of experience as a lead in social media content strategy, social media marketing, or a related role — ideally within a SaaS or health-focused brand, in both a B2B and B2C capacity
- Demonstrated expertise managing brand presence on Instagram, Facebook, and TikTok, with a portfolio to show for it
- Hands-on experience planning and executing email campaigns, including familiarity with common platforms
- Strong copy editing skills with an ability to identify issues with voice, tone, and style across platforms and audiences
- Analytical mindset — you're comfortable pulling reports, identifying trends, and making data-driven decisions
- Experience with short-form video content creation and an eye for what performs on TikTok and Reels
- Highly organized self-starter who can manage multiple projects in a fast-paced, evolving environment
- Candidates must have current and valid authorization to work in the country where they are applying.
Nice To Haves
- Passion for healthcare, wellness, and the elective aesthetics industry is a plus
- A portfolio showcasing your relevant work
Responsibilities
- Execute a cohesive content strategy across Instagram, Facebook, and TikTok that aligns with each practice's brand voice, campaign goals, and audience insights
- Support and develop the content calendar end-to-end — planning, briefing, writing, scheduling, and optimizing across channels
- Help conceive and produce engaging short-form video content and copy for TikTok and Instagram Reels, including ideation, scripting, and coordination with creative teams
- Plan and execute email marketing campaigns — from segmentation and copywriting to A/B testing and performance analysis
- Monitor channel performance using platform analytics and email KPIs; translate data into actionable insights and continuous improvements
- Stay ahead of platform algorithm changes, content trends, and best practices across social and email
- Partner with cross-functional teams to ensure content supports broader marketing and product initiatives
- Lead, develop, and delegate work to a team of social media strategists, specialists, and creatives
Benefits
- Paid time off (PTO) and paid holidays
- Performance-based bonuses and company equity opportunities
- Fully remote work environment with flexible schedules
- Collaborative and thriving team culture guided by Adoreal’s core values
- Every employee receives equity
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
