Social Media & Events Coordinator

WESTFALIA TECHNOLOGIES INC•York, PA

1d•Onsite

About The Position

The Social Media & Events Coordinator executes Westfalia Technologies’ daily social media presence and supports the Director of Marketing across tradeshow, event, and promotional programs. This role bridges content distribution and event logistics — adapting approved assets for each platform, managing the content calendar, engaging audiences, and coordinating the operational details that make events run on time and on budget. A design background is required; the Coordinator is expected to produce brand-compliant creative every day without significant revision. The role suits an organized, self-directed marketing generalist who manages multiple concurrent deadlines and moves projects forward with light direction.

Requirements

Working proficiency in Adobe Creative Suite — specifically Photoshop, InDesign, Illustrator, and Express — or demonstrated equivalent; portfolio showing brand-applied social creative, layout, or collateral required.
Hands-on experience managing business social media accounts with demonstrated LinkedIn depth; familiarity with native platform analytics tools and at least one social media management platform.
Strong writing and editing skills, including proofreading for grammar, clarity, and brand voice consistency.
Demonstrated ability to manage concurrent deadlines across content and event workstreams without dropping commitments; this role requires sustained, proactive deadline ownership across multiple simultaneous projects.
Proficiency in Microsoft Office 365; familiarity with Microsoft Dynamics and event registration platforms preferred.
Initiative and creativity with the ability to work independently and contribute effectively within cross-functional teams.
Valid driver’s license required; must meet rental vehicle eligibility requirements for business travel and be fit for commercial air travel.
Degree in graphic design, visual communications, marketing, or a related field required; a design-focused background or design coursework is a non-negotiable component of this role — equivalent professional design experience will be considered in lieu of a degree.
2–4 years of professional experience across marketing, social media, or design.
Demonstrated experience supporting tradeshows, events, or conferences.

Nice To Haves

Photography and video capture experience; comfort operating a camera in manual mode with basic lighting and audio setup.
Video editing in DaVinci Resolve, Premiere Pro, or an equivalent NLE, with short-form vertical content experience a plus.
Motion graphics or animation capability.
Background in B2B marketing or the industrial and manufacturing sectors.
Familiarity with marketing automation, SEO fundamentals, and content management platforms.
Fluency in a second language is a plus.
Exposure to website content management and email marketing platforms preferred.

Responsibilities

Manages the daily operation of Westfalia’s social media accounts across LinkedIn, YouTube, Facebook, Instagram, and TikTok — publishing, monitoring, audience engagement, and routing comments or messages that require Sales or leadership input.
Builds and maintains the social content calendar, sequencing posts against campaign, product, and event timelines; meets publishing deadlines consistently and proactively flags scheduling conflicts.
Adapts photography, video, and design assets into platform-correct sizes, aspect ratios, and specifications; produces social graphics and design layouts from established Westfalia brand templates; owns paid social placements, including audience setup, asset trafficking, budget pacing, and performance reporting; applies brand standards to every published asset.
Writes, edits, and proofreads post copy, captions, and hashtag sets in alignment with Westfalia brand voice and messaging standards.
Tracks engagement, reach, and audience growth across channels; delivers monthly performance reports with observations and recommendations — not raw data alone.
Coordinates logistics for tradeshows, conferences, and customer-facing events — including registration, booth services, freight, vendor management, travel and lodging for the event team, VIP hospitality, booth staffing, and on-site setup and teardown; maintains the annual event calendar and a per-show task timeline with documented cutoff dates and deliverable owners.
Executes pre-show, at-show, and post-show social promotion; tracks event spend against budget, reconciles invoices, and documents outcomes for post-show review; escalates budget variances promptly.
Maintains the marketing asset library with consistent organization, tagging, and accessibility standards so approved creative is easy to find and reuse.
Other duties as assigned.