Social Media & Digital Marketing Assistant

A Brighter Future Healthcare Services•Fayetteville, NC

1d•Onsite

About The Position

ABF Healthcare Services, Inc. is seeking a creative, organized, energetic, and results-driven Social Media & Digital Marketing Assistant to join our growing team. This full-time position will be responsible for managing the day-to-day execution of ABF Healthcare Services' social media presence, developing engaging digital content, coordinating email marketing campaigns, monitoring online engagement, following up on social media inquiries, and helping expand the organization's digital reach. The ideal candidate understands that effective social media marketing involves much more than simply posting content. This individual will be expected to actively manage ABF's digital presence, engage with our online community, monitor performance, identify opportunities for growth, develop campaigns, and ensure that our brand maintains a professional, consistent, engaging, and premium presence across digital platforms. This position requires someone who can successfully balance creativity, communication, marketing strategy, organization, analytics, and follow-through.

Requirements

High school diploma or equivalent required.
Strong written communication skills.
Excellent grammar and proofreading skills.
Strong organizational and time-management abilities.
Ability to manage multiple projects simultaneously.
Strong attention to detail.
Ability to meet deadlines consistently.
Professional interpersonal communication skills.
Ability to work independently while collaborating with a multidisciplinary team.
Ability to accept feedback and make revisions promptly.
Strong understanding of major social media platforms.

Nice To Haves

Associate or bachelor's degree in Marketing, Communications, Digital Media, Business, Public Relations, Graphic Design, or a related discipline preferred.
Previous professional experience managing business social media accounts strongly preferred.
Experience in healthcare marketing.
Experience in medical practices.
Experience in wellness or healthcare organizations.
Experience in social media management.
Experience in email marketing.
Experience in digital advertising.
Experience in content creation.
Experience in photography.
Experience in videography.
Experience in video editing.
Experience with graphic design.
Experience with Canva.
Experience with CapCut.
Experience with Adobe Creative Cloud.
Experience with Meta Business Suite.
Experience with TikTok.
Experience with YouTube Studio.
Experience with LinkedIn.
Experience with email marketing platforms.
Experience with marketing analytics.
Experience with Google Analytics.
Experience with social media scheduling platforms.
Basic video editing abilities are highly preferred.
Experience with tools such as Canva, Adobe Creative Cloud, CapCut, or similar creative platforms is strongly preferred.
The ideal candidate is highly creative but equally organized.
Understands professional branding.
Enjoys social media and digital communication.
Is comfortable working around healthcare professionals.
Can take an idea and develop it into a complete marketing campaign.
Pays attention to details.
Does not require constant reminders to complete assignments.
Takes ownership of assigned projects.
Understands deadlines and accountability.
Can manage multiple digital platforms simultaneously.
Is willing to learn new software and technology.
Monitors projects through completion rather than simply completing the initial task.
Understands that social media requires consistent engagement and follow-up.
Can maintain professionalism while creating engaging and modern content.
Is comfortable analyzing numbers and using performance data to improve future marketing efforts.
Brings new ideas and recommendations to leadership rather than relying exclusively on instructions.

Responsibilities

Manage ABF Healthcare Services' day-to-day presence across applicable social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, and additional emerging or company-approved platforms).
Develop, maintain, and execute a structured social media posting calendar.
Schedule and publish content consistently throughout the week.
Create professional captions, headlines, calls-to-action, hashtags, and supporting copy.
Ensure posts are accurate, polished, visually consistent, and aligned with the ABF Healthcare Services brand.
Coordinate photos, graphics, videos, reels, educational content, testimonials, promotional materials, and informational posts.
Repurpose long-form content into short-form social media content.
Maintain consistency in company branding, messaging, tone, logos, colors, and visual presentation.
Ensure outdated promotions and information are removed or updated when necessary.
Maintain awareness of current social media trends and recommend appropriate ways ABF can participate while maintaining a professional healthcare image.
Monitor comments, direct messages, mentions, tags, reviews, and general audience activity.
Respond to appropriate social media comments and messages within established company guidelines.
Identify prospective patient inquiries and route them to the appropriate ABF department.
Follow up on legitimate inquiries when appropriate.
Escalate complaints, clinical questions, patient concerns, or sensitive matters to the appropriate supervisor.
Monitor conversations surrounding the ABF brand.
Engage appropriately with followers to help build a stronger online community.
Identify frequently asked questions that could be converted into future marketing or educational content.
Maintain organized records of important inquiries, leads, follow-ups, and referrals generated through digital platforms.
Ensure messages requiring additional action are followed through to completion.
Help create a continuous pipeline of engaging content for ABF Healthcare Services (e.g., healthcare education, preventive healthcare information, primary care information, mental health and counseling education, wellness information, weight-management education, IV therapy and wellness services, specialty service promotions, staff introductions, provider features, patient education, behind-the-scenes content, community involvement, health awareness months, seasonal healthcare messaging, employee recognition, company announcements, short-form educational videos, promotional campaigns, events and special programs).
Turn a basic idea provided by leadership or a provider into a polished digital marketing concept.
Assist with developing and managing ABF's email marketing strategy.
Develop professional email marketing campaigns.
Create engaging email subject lines, headlines, body copy, graphics, and calls-to-action.
Build campaigns around company services, announcements, educational information, promotions, events, and seasonal initiatives.
Develop newsletters and recurring marketing communications.
Maintain organized campaign calendars.
Segment audiences when appropriate.
Coordinate campaign information with leadership before distribution.
Review emails carefully for accuracy, grammar, spelling, branding, links, and formatting.
Monitor email campaign performance.
Evaluate open rates, click-through rates, engagement, unsubscribes, and conversions when data is available.
Recommend improvements based on campaign performance.
Assist leadership in developing comprehensive marketing campaigns that extend beyond individual social media posts.
Establish campaign goals, identify the intended audience, develop campaign themes, create promotional messaging, coordinate graphics and video content, develop email campaigns, create social media campaign schedules, establish calls-to-action, support landing-page or website promotional content, track campaign performance, and prepare campaign recap reports.
Think strategically about how multiple marketing channels work together.
Maintain an organized marketing and content calendar that includes scheduled social media posts, video releases, email campaigns, awareness days, health observances, company events, promotional campaigns, staff features, community initiatives, service promotions, holiday communications, and important organizational announcements.
Plan upcoming content in advance whenever possible.
Assist with developing ideas for Instagram Reels, TikTok videos, YouTube Shorts, and other short-form content.
Prepare video topics and content outlines.
Create captions and descriptions for videos.
Identify strong openings or "hooks" for videos.
Coordinate content featuring providers and team members.
Review completed videos prior to posting.
Ensure videos are properly titled, captioned, branded, and formatted for the intended platform.
Repurpose longer videos into multiple short-form content pieces.
Maintain a library of completed and upcoming video content.
Create or coordinate social media graphics, promotional flyers, digital advertisements, email graphics, event announcements, quote graphics, provider spotlights, service advertisements, educational infographics, social media stories, YouTube thumbnails, digital signage, and website promotional graphics.
Actively work toward increasing ABF's digital visibility.
Monitor follower growth.
Identify opportunities to increase organic engagement.
Develop campaigns intended to increase followers and subscribers.
Encourage appropriate audience interaction.
Identify content topics generating strong engagement.
Research relevant hashtags and keywords.
Stay informed about changing social media algorithms and platform features.
Recommend new content formats.
Evaluate competitor and industry marketing strategies.
Help distinguish ABF Healthcare Services from other healthcare organizations through premium, educational, professional, and engaging content.
Regularly review digital marketing performance and prepare reports for leadership.
Explain performance indicators and provide recommendations regarding future actions.
Assist with keeping marketing-related website information current.
Identify outdated website information, coordinate updates to service descriptions, support blog development, prepare promotional website copy, review online information for accuracy, ensure campaigns are properly represented across both social media and the company website, and coordinate with IT, web development, or leadership regarding necessary updates.
Maintain patient confidentiality.
Follow HIPAA requirements.
Never disclose protected health information through marketing channels.
Ensure appropriate authorization exists before using patient photographs, videos, testimonials, or identifying information.
Avoid making unauthorized medical claims.
Never provide individualized clinical advice through social media.
Escalate clinical questions to appropriate healthcare personnel.
Follow organizational policies regarding marketing, privacy, communications, and photography.
Exercise sound judgment when responding publicly on behalf of the organization.