Social Media & Digital Marketing Assistant

A Brighter Future Healthcare Services•Fayetteville, NC

1d•Onsite

About The Position

ABF Healthcare Services, Inc. is seeking a creative, organized, energetic, and results-driven Social Media & Digital Marketing Assistant to join our growing team. This full-time position will be responsible for managing the day-to-day execution of ABF Healthcare Services' social media presence, developing engaging digital content, coordinating email marketing campaigns, monitoring online engagement, following up on social media inquiries, and helping expand the organization's digital reach. The ideal candidate understands that effective social media marketing involves much more than simply posting content. This individual will be expected to actively manage ABF's digital presence, engage with our online community, monitor performance, identify opportunities for growth, develop campaigns, and ensure that our brand maintains a professional, consistent, engaging, and premium presence across digital platforms. This position requires someone who can successfully balance creativity, communication, marketing strategy, organization, analytics, and follow-through.

Requirements

High school diploma or equivalent required.
Strong written communication skills.
Excellent grammar and proofreading skills.
Strong organizational and time-management abilities.
Ability to manage multiple projects simultaneously.
Strong attention to detail.
Ability to meet deadlines consistently.
Professional interpersonal communication skills.
Ability to work independently while collaborating with a multidisciplinary team.
Ability to accept feedback and make revisions promptly.
Strong understanding of major social media platforms.

Nice To Haves

Associate or bachelor's degree in Marketing, Communications, Digital Media, Business, Public Relations, Graphic Design, or a related discipline preferred.
Previous professional experience managing business social media accounts strongly preferred.
Basic video editing abilities are highly preferred.
Experience with tools such as Canva, Adobe Creative Cloud, CapCut, or similar creative platforms is strongly preferred.
Experience in Healthcare marketing.
Experience with Medical practices.
Experience with Wellness or healthcare organizations.
Experience with Social media management.
Experience with Email marketing.
Experience with Digital advertising.
Experience with Content creation.
Experience with Photography.
Experience with Videography.
Experience with Video editing.
Experience with Graphic design.
Experience with Canva.
Experience with CapCut.
Experience with Adobe Creative Cloud.
Experience with Meta Business Suite.
Experience with TikTok.
Experience with YouTube Studio.
Experience with LinkedIn.
Experience with Email marketing platforms.
Experience with Marketing analytics.
Experience with Google Analytics.
Experience with Social media scheduling platforms.

Responsibilities

Manage ABF Healthcare Services' day-to-day presence across applicable social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, and additional emerging or company-approved platforms).
Develop, maintain, and execute a structured social media posting calendar, scheduling and publishing content consistently.
Create professional captions, headlines, calls-to-action, hashtags, and supporting copy, ensuring posts are accurate, polished, visually consistent, and aligned with the ABF Healthcare Services brand.
Coordinate photos, graphics, videos, reels, educational content, testimonials, promotional materials, and informational posts.
Repurpose long-form content into short-form social media content.
Maintain consistency in company branding, messaging, tone, logos, colors, and visual presentation.
Ensure outdated promotions and information are removed or updated when necessary.
Maintain awareness of current social media trends and recommend appropriate ways ABF can participate while maintaining a professional healthcare image.
Monitor comments, direct messages, mentions, tags, reviews, and general audience activity.
Respond to appropriate social media comments and messages within established company guidelines.
Identify prospective patient inquiries and route them to the appropriate ABF department, following up when appropriate.
Escalate complaints, clinical questions, patient concerns, or sensitive matters to the appropriate supervisor.
Monitor conversations surrounding the ABF brand and engage appropriately with followers.
Identify frequently asked questions that could be converted into future marketing or educational content.
Maintain organized records of important inquiries, leads, follow-ups, and referrals generated through digital platforms.
Help create a continuous pipeline of engaging content for ABF Healthcare Services, including healthcare education, service promotions, staff introductions, patient education, community involvement, and company announcements.
Assist with developing and managing ABF's email marketing strategy, including creating professional email marketing campaigns, engaging subject lines, headlines, body copy, graphics, and calls-to-action.
Build email campaigns around company services, announcements, educational information, promotions, events, and seasonal initiatives.
Develop newsletters and recurring marketing communications, maintaining organized campaign calendars and segmenting audiences when appropriate.
Coordinate campaign information with leadership before distribution and review emails carefully for accuracy, grammar, spelling, branding, links, and formatting.
Monitor email campaign performance and recommend improvements based on data.
Assist leadership in developing comprehensive marketing campaigns that extend beyond individual social media posts, including establishing goals, identifying audiences, developing themes, creating promotional messaging, and coordinating content.
Maintain an organized marketing and content calendar that includes scheduled social media posts, video releases, email campaigns, awareness days, health observances, company events, and promotional campaigns.
Assist with developing ideas for short-form video content (Instagram Reels, TikTok videos, YouTube Shorts), preparing topics and outlines, creating captions and descriptions, and coordinating content featuring providers and team members.
Review completed videos prior to posting, ensuring they are properly titled, captioned, branded, and formatted for the intended platform.
Repurpose longer videos into multiple short-form content pieces and maintain a library of completed and upcoming video content.
Create or coordinate social media graphics, promotional flyers, digital advertisements, email graphics, event announcements, quote graphics, provider spotlights, service advertisements, educational infographics, social media stories, YouTube thumbnails, digital signage, and website promotional graphics.
Actively work toward increasing ABF's digital visibility by monitoring follower growth, identifying opportunities to increase organic engagement, developing campaigns to increase followers, and encouraging audience interaction.
Identify content topics generating strong engagement, research relevant hashtags and keywords, and stay informed about changing social media algorithms and platform features.
Recommend new content formats and evaluate competitor and industry marketing strategies.
Help distinguish ABF Healthcare Services from other healthcare organizations through premium, educational, professional, and engaging content.
Regularly review digital marketing performance and prepare reports for leadership, including metrics such as followers, reach, impressions, engagement rate, website clicks, and email open rates.
Provide reports that explain performance and offer recommendations for future actions.
Assist with keeping marketing-related website information current, including identifying outdated information, coordinating updates to service descriptions, supporting blog development, and preparing promotional website copy.
Review online information for accuracy and ensure campaigns are properly represented across social media and the company website.
Maintain patient confidentiality and follow HIPAA requirements, never disclosing protected health information through marketing channels.
Ensure appropriate authorization exists before using patient photographs, videos, testimonials, or identifying information.
Avoid making unauthorized medical claims and never provide individualized clinical advice through social media.
Escalate clinical questions to appropriate healthcare personnel and follow organizational policies regarding marketing, privacy, communications, and photography.
Exercise sound judgment when responding publicly on behalf of the organization.