Social Media Coordinator

Eastern Bank

3d

About The Position

The Social Media Coordinator maintains day-to-day social media content for Eastern Bank and Cambridge Trust across all active platforms, under the supervision of the Brand Activation Director. The role builds brand affinity and engagement through compelling organic content while ensuring a consistent voice, compliance, and measurable performance across both brands.

The coordinator manages organic social strategy and content calendars, publishing schedules, content creation, and performance reporting. The role also collaborates with Marketing, business lines, and Public Relations to develop content, provides copywriting support for other marketing channels as needed, and stays informed about platform updates and emerging social trends.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
• A minimum of 1–3 years of experience managing organic social media for a brand, agency, or multi-brand organization.
• Strong copywriting skills and demonstrated ability to write for different brand voices and platforms.
• Hands-on experience with social analytics and reporting tools such as Sprout Social, Google Analytics, or similar.
• Ability to turn data into clear, actionable insights and recommendations.
• Working knowledge of content creation tools such as Canva, Adobe Creative Suite, or similar.

Nice To Haves

• Experience managing multiple brands or accounts simultaneously.
• Familiarity with financial services, banking, or another regulated industry.

Responsibilities

• Coordinate organic social media strategy and content calendars for Eastern Bank and Cambridge Trust, tailoring voice, tone, and content mix to each brand’s audience.
• Manage publishing schedules and write on-brand copy for social posts, captions, and campaigns, adapting messaging for different platforms, audiences, and formats.
• Ensure content complies with financial services regulatory, legal, and brand guidelines.
• Partner with Marketing, business lines, and Public Relations to develop organic content from ideation through publishing.
• Track, analyze, and report on social analytics across brands, translating data into actionable recommendations and preparing monthly or quarterly performance reports for stakeholders.
• Provide copywriting support for other marketing channels, including email and print advertisements, as needed.
• Stay current on platform updates and emerging social trends.

Benefits

• Robust benefits package.
• Retirement package.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level