Freelance Social Media & Content Strategist
About The Position
TAVERN is an independent creative agency based in New York City that specializes in brand strategy, identity, packaging, and experiences. The agency works with established and ambitious brands across food, beverage, spirits, and hospitality. TAVERN is seeking a culturally plugged-in, creatively driven freelance Social Media & Content Strategist to grow its social presence. The strategist will develop and execute a content strategy that brings the agency’s work, people, perspectives, and personality to life, and helps shape how TAVERN presents itself to the world. This hands-on role calls for someone who can think strategically, work quickly, and independently turn ideas into engaging content. The position is a part-time contract engagement for 10–20 hours per week, with a flexible schedule and remote work. The role offers opportunities to collaborate with TAVERN’s NYC-based team, work with its creative team and leadership, contribute ideas and experiments, and help grow the visibility and reputation of the agency. The engagement may expand as the agency’s needs evolve.
Requirements
- 3–5+ years of experience in social media, content creation, or digital marketing.
- A proven track record of growing social audiences and creating content that generates meaningful engagement and visibility.
- Strong creative instincts, visual taste, and understanding of what makes content compelling.
- Strong understanding of Instagram and LinkedIn, including their platform-specific best practices, formats, and audience behaviors.
- Hands-on experience creating and editing short-form video, photography, graphics, and copy.
- Excellent writing and storytelling skills, including the ability to develop a distinctive and engaging brand voice.
- Strong understanding of design, branding, advertising, culture, and the creative industries.
- Ability to develop ideas independently and execute them from concept through publication.
- Proactive, resourceful, and comfortable working autonomously within a small, fast-moving team.
- Highly organized, with the ability to manage content calendars, deadlines, and multiple priorities.
- Comfort collaborating with creative teams and senior leadership.
- Curiosity about culture, creativity, and the brands shaping the world.
- Thrives on direct, honest, and supportive communication.
Nice To Haves
- Experience in a creative agency, design studio, lifestyle brand, or culturally relevant business.
Responsibilities
- Develop and execute a social media strategy to increase visibility, engagement, and recognition in the creative, branding, and marketing industries.
- Plan, create, schedule, and publish content across key social platforms, primarily Instagram and LinkedIn.
- Turn TAVERN’s creative work, case studies, people, and perspectives into compelling, culturally relevant content.
- Create original content in formats such as short-form video, Reels, carousels, graphics, and written posts.
- Establish and evolve TAVERN’s social voice in line with its creative standards, personality, and point of view.
- Monitor cultural conversations, emerging trends, and platform developments to identify meaningful opportunities for TAVERN to participate.
- Collaborate with the Creative and Leadership teams to find stories, develop content ideas, and execute them.
- Develop content that positions TAVERN and its leadership as influential voices in branding, design, and the broader creative industry.
- Build relationships and engage with relevant creatives, brands, publications, and industry voices to expand TAVERN’s reach organically.
- Identify opportunities for social-first collaborations, partnerships, and content series that introduce TAVERN to new audiences.
- Track content performance, audience growth, and engagement, and use insights to refine the strategy.
- Proactively bring fresh ideas, creative experiments, and new opportunities to the team.
Benefits
- Flexible schedule, with 10–20 hours per week and flexibility to manage your own schedule.
- Remote work with opportunities to collaborate with TAVERN’s NYC-based team.
- Creative freedom to bring ideas, experiment with content, and help shape TAVERN’s social presence and voice.
- Exposure to clients and projects involving brands across food, beverage, spirits, and hospitality.
- Direct collaboration with TAVERN’s creative team and leadership.
- Meaningful opportunity to help grow the visibility and reputation of an independent creative agency.
- Potential to expand the scope of the engagement as the agency’s needs evolve.
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What This Job Offers
Job Type
Part-time
Education Level
No Education Listed
