Viral Social Media Content Strategist & Storyteller

BuzzyBooth.com • Lebanon, PA

20h

About The Position

We’re looking for a creative, highly strategic storyteller who understands what captures people’s attention on social media and can turn that attention into engaging, shareable content. The role centers on understanding audience psychology: creating curiosity, building emotional connections, and keeping viewers engaged through the end of a video.

The strategist will study viral short-form videos, identify why they work, and use those insights to create original content for BuzzyBooth. This includes developing concepts, scripts, hooks, storyboards, and creative briefs, and adapting ideas for different audiences and platforms. The role also uses performance data to test and refine creative approaches, improve content retention, and develop repeatable strategies for stronger results.

Requirements

• Exceptional storytelling instincts and creativity.
• Deep understanding of human psychology and what captures people’s attention.
• Proven experience developing engaging short-form social media content.
• Ability to identify why a video goes viral and explain the creative decisions behind its success.
• Strong understanding of hooks, curiosity, suspense, humor, emotional triggers, and storytelling.
• Ability to turn ordinary ideas into compelling content people want to watch.
• Strong knowledge of TikTok, Instagram Reels, and YouTube Shorts.
• Ability to think creatively while using performance data to guide decisions.
• Habit of studying social media and a natural instinct for identifying attention-grabbing content.

Responsibilities

• Develop compelling stories that capture attention and keep viewers watching.
• Use audience psychology and storytelling techniques—including curiosity gaps, suspense, humor, conflict, unexpected twists, and relatable situations—to create engaging videos.
• Create strong hooks and opening lines that encourage viewers to stop scrolling within the first 1–3 seconds.
• Turn ordinary products, experiences, and everyday situations into interesting stories.
• Build anticipation and deliver satisfying payoffs that keep viewers watching until the end.
• Study viral videos across TikTok, Instagram Reels, YouTube Shorts, and other social platforms.
• Analyze successful videos’ hooks, storytelling, emotional triggers, editing, pacing, and audience appeal.
• Recognize viral content patterns and identify opportunities to adapt them for BuzzyBooth.
• Monitor emerging trends and determine which ones are worth recreating.
• Generate original video concepts designed to capture attention and encourage sharing.
• Transform BuzzyBooth customer experiences into entertaining and engaging stories.
• Develop scripts, hooks, storyboards, and creative briefs for short-form videos.
• Create multiple variations of successful concepts to test different angles and storytelling approaches.
• Make branded content feel entertaining and natural rather than like traditional advertisements.
• Tailor content to different audiences and social media platforms.
• Analyze video retention, watch time, completion rates, shares, comments, and engagement.
• Identify where viewers lose interest and determine how to improve storytelling.
• Test different hooks, opening scenes, storylines, and video formats.
• Learn from successful and unsuccessful videos and develop repeatable creative strategies to improve performance.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed