Social Media Strategist & Content Creator

Blue Cross of Idaho•Meridian, ID

1d•Onsite

About The Position

Blue Cross of Idaho is seeking a creative Social Media Strategist & Content Creator to lead planning, creation, and implementation of social media and digital content strategies across the company and its affiliated brands. The role shapes how the brands appear across social channels through strategic planning, storytelling, and engaging content, and combines desk-based strategy with fieldwork to identify stories and capture content. The position manages content from concept through production, publishing, and performance evaluation. Work includes developing content calendars and campaigns; writing copy; photographing events; producing videos; publishing content; overseeing social platforms and audience interactions; and analyzing results. The role also builds relationships across the organization and with community partners to support brand, business, and community initiatives. This role is based onsite at Blue Cross of Idaho headquarters in Meridian, Idaho. Applicants should be based in the Treasure Valley or able to immediately relocate to the Meridian area. Travel within Idaho and nearby areas is required, and evening and weekend work is a frequent and anticipated part of the position. Applicants must be legally authorized to work in the United States; the company does not provide employment-based visa sponsorship.

Requirements

Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent experience.
At least 4 years of experience handling social media accounts and developing content tailored to social media.
A portfolio demonstrating writing, social content, photography, and video production capabilities.
Excellent written and verbal communication skills, including exceptional writing, editing, and storytelling skills.
Experience developing content strategies and managing content calendars.
Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
Experience with professional photography equipment and photo-editing software.
Strong understanding of social media platforms, analytics, trends, and standard methodologies.
Ability to manage multiple priorities and meet timelines, with strong organizational, project management, and time management skills.
Ability to think strategically while executing tactically and to create engaging content aligned with brand and business objectives.
Strong interpersonal skills and ability to establish connections at every level of an organization.
Self-motivated, proactive, and comfortable working independently; creative problem-solving ability and passion for storytelling, community engagement, and brand building.
Based in the Treasure Valley or able to immediately relocate to the Meridian, Idaho area; able to travel within Idaho and nearby areas.
Ability to transport and operate photography and video equipment as needed.
Availability for frequent evening and weekend work and onsite presence at events and other activities beyond standard business hours.
Valid driver's license and access to dependable transportation.
Legally authorized to work in the United States at the time of application and throughout employment; employment-based visa sponsorship is not provided.

Nice To Haves

Experience working in healthcare, insurance, nonprofit, or another regulated industry.
Experience covering live events, sponsorships, and community activities.
Drone photography or videography experience.

Responsibilities

Guide the creation and implementation of social media strategies across Blue Cross of Idaho and affiliated brands.
Oversee daily social media platform activity, including content scheduling, posting, audience interaction, and tracking results.
Develop and maintain content calendars aligned with brand priorities, marketing campaigns, sponsorships, community initiatives, and organizational goals.
Identify opportunities to increase brand awareness, audience engagement, and social media effectiveness.
Monitor platform trends, emerging content formats, and industry guidelines, and use findings to improve social performance.
Analyze and report on social media metrics and recommend optimizations.
Create written, visual, and video content for social, digital, and marketing channels.
Photograph and film events, sponsorship activations, community programs, employee engagements, and corporate gatherings.
Produce and edit social-first videos, reels, short-form content, and other multimedia assets.
Develop stories highlighting organizational impact, member experiences, partnerships, culture, and community engagement.
Manage content from concept and planning through production, publishing, and performance evaluation.
Write social media copy, captions, and other communications, translating complex business, healthcare, and community topics into clear, audience-focused content.
Ensure content follows brand standards, messaging guidelines, and compliance requirements, and maintain a consistent brand voice across audiences, brands, and platforms.
Build connections throughout the organization to identify stories and content opportunities.
Partner with Marketing, Communications, Community Relations, Human Resources, and business leaders on central initiatives.
Collaborate with community partners, sponsorship organizations, vendors, and external collaborators.
Maintain and organize digital photography, video, and content assets for future use.
Travel within Idaho and nearby areas to support events, sponsorships, and community programs, and transport and operate photography and video equipment as needed.