Social Media Content Specialist
About The Position
The Social Media Content Specialist executes a comprehensive social media strategy for recruitment, retention, and revenue generation. The role focuses on increasing student engagement, delivering relevant content, and growing followership, with content and channels tailored to Generation Z and KU Flagship’s primary target demographic of current and prospective students ages 14–24. The Specialist advances Keiser University Flagship’s communication and recruitment marketing objectives and develops strategies with programs and campus constituencies intended to produce measurable results in student engagement, interest, enrollment, and graduation. Reporting to the Vice President of Enrollment Management, the Specialist owns KU social media properties and editorial planning; develops, creates, evaluates, and reports on recruitment and retention initiatives; and collaborates with university stakeholders to support the university’s brand and social media best practices. The role also advises and trains campus teams, evaluates paid and promoted strategies, provides live coverage of major events, and recruits, trains, and manages student interns or volunteers.
Requirements
- Bachelor’s degree in English, marketing, digital communications, public relations, journalism, or a related field, plus 5 or more years of progressively responsible experience in marketing and communications or digital platform lead generation; at least 3 recent years must involve social media content, higher education, and/or recruitment experience. An equivalent combination of education, training, and experience is also accepted.
- Demonstrated passion for social media and innovative, creative recruitment marketing strategies and solutions.
- Demonstrated strong interest in content marketing tactics and strategy.
- Knowledge of social media listening tools and a refined sense of voice, tone, and diplomacy.
- Expertise managing multiple social media platforms, including Snapchat, Facebook, Twitter, and Instagram.
- Proven ability to manage complexity and deliver results in a complex organization.
- Proficiency with Microsoft Office tools, such as PowerPoint, Word, and Excel.
- Strong interpersonal and communication skills.
- Good judgment in identifying issues and recommending solutions.
- Ability to lead and work both independently and collaboratively across organizational lines.
- Experience partnering with internal constituencies and collaborating on communications and social media marketing strategies.
- Strong organizational skills and attention to detail.
- Ability to work a flexible schedule, including evenings, nights, weekends, and holidays as needed.
- Demonstrated commitment to working in a diverse environment and interacting openly with people from different backgrounds.
Nice To Haves
- A proven track record of developing a sophisticated, strategic social media recruitment marketing approach where no such foundation previously existed.
- A combination of marketing communications experience in higher education and the private sector.
- Experience working with current and trending social media platforms.
Responsibilities
- Own and drive KU social media properties, content, and editorial calendar, coordinating with teams and campus partners to source content, video, and testimonials.
- Develop, refine, and execute strategy, tactics, project management, analysis, policies, documentation, and reporting for Keiser University Flagship Campuses’ social media recruitment and retention initiatives.
- Create and collaborate on social media content that sparks discussion, grows audiences, and drives engagement.
- Explore new audience engagement approaches and social channels to strengthen KU Flagship’s position among peers and reach target audiences.
- Advise, consult, and train campus teams and partners—including admissions, financial aid, faculty, student services, and athletics—on effective platform use and support for recruitment and retention goals.
- Evaluate paid and promoted social media strategies and develop plans to improve effectiveness across domestic and global initiatives.
- Investigate and advise on social media opportunities, tools, and training that could advance recruitment and retention goals.
- Provide live coverage of major events, including orientation, tournaments, competitions, academic projects, study abroad, commencement, and convocation.
- Recruit, hire, train, monitor, and manage student interns and/or volunteers who assist with event coverage, content sourcing, blogs, and production.
