Social Media & Content Manager

XPEL•San Antonio, TX

About The Position

The Social Media and Content Manager will assist in the development and implementation of marketing and communications campaigns through utilization of various digital and social media platforms. The role will ensure consistent, relevant social media efforts coordinated with the overall business development and marketing strategies. Core Duties Manages the development and delivery of content to all organizational websites Selection and creation of content to be published on websites representing XPEL Ensuring content supports the organization’s marketing or public relations strategies and presents a consistent message. Measure and report performance, use analytics to determine future and content strategy Own the development and maintenance of a content calendar, for daily operational use and forecasting/planning social media needs Support other marketing, branding and promotional activities as necessary to support XPEL’s sales and marketing objectives Potential travel to events to capture content for social platforms Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media for national and international market presence Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all the company’s products and services Measure the impact of social media on the overall marketing and communication campaign efforts Responsible for all QA associated with the release of new online content. XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Since the day XPEL was founded, we’ve strived to provide the best possible products, services, and support for customers and installers alike. With a comprehensive array of offerings for automotive, watercraft, home, and office applications, there’s sure to be a solution to fit your needs.

Requirements

BS/BA in Marketing, communications, or equivalent experience
4+ years of broad social media and marketing experience
Experience managing the entire social media platform for growth-oriented Company
Advanced knowledge Facebook, Instagram and Twitter social media platforms
Above average experience and knowledge of content management platforms, social media integrations and proficiency with Microsoft Office Suite or other word processing software
Strong written & verbal communication skills (Must also need to be comfortable on camera during social media live stream)
Ability to work well with others both in person and across other offices through remote communications
Excellent communication skills, including the ability to effectively communicate and integrate with geographically dispersed leaders and teams
Strong problem-solving ability with prioritization and attention to detail
Ability to travel ~10% of the time

Responsibilities

Manages the development and delivery of content to all organizational websites
Selection and creation of content to be published on websites representing XPEL
Ensuring content supports the organization’s marketing or public relations strategies and presents a consistent message.
Measure and report performance, use analytics to determine future and content strategy
Own the development and maintenance of a content calendar, for daily operational use and forecasting/planning social media needs
Support other marketing, branding and promotional activities as necessary to support XPEL’s sales and marketing objectives
Potential travel to events to capture content for social platforms
Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media for national and international market presence
Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all the company’s products and services
Measure the impact of social media on the overall marketing and communication campaign efforts
Responsible for all QA associated with the release of new online content.