Social Media & Digital Content Manager

Boys & Girls Clubs of Dane County • Fitchburg, WI

just now • $46,000 - $49,000 • Hybrid

About The Position

The Social Media & Digital Content Manager is responsible for creating engaging digital content that increases awareness, strengthens community engagement, and highlights the impact of Boys & Girls Clubs of Dane County. This position manages the organization’s day-to-day social media presence, captures compelling stories through photography and video, and collaborates across departments to promote programs, events, fundraising campaigns, partnerships, and community initiatives.

Requirements

• Associates Degree in Field Required (Social Media, Communication, Graphic Design etc.)
• One to three years of experience managing social media platforms, creating digital content, or supporting marketing and communications efforts required.
• Experience with photography, videography, and short-form video editing.
• Experience using various social media platforms such as Instagram, Facebook, Youtube, Tiktok, etc, required.
• Strong written and verbal communication skills.
• Experience creating engaging content across multiple social media platforms.

Nice To Haves

• Bachelor's degree preferred in Marketing, Communications, Public Relations, Digital Media, Journalism, Graphic Design, or a related field.
• Experience using Canva and social media management platforms; Adobe Creative Suite experience preferred.
• Proficiency with Microsoft Office or Google Workspace.

Responsibilities

• Manage the day-to-day operation of BGCDC’s social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and other emerging platforms.
• Develop and maintain a social media content calendar aligned with organizational priorities, campaigns, programs, and events.
• Create, schedule, and publish engaging posts, captions, stories, reels, short-form videos, graphics, and other platform-specific content.
• Adapt organizational messaging for different platforms and audiences.
• Monitor comments, messages, tags, and mentions and respond or route inquiries appropriately.
• Maintain an active and consistent social media presence throughout the year.
• Stay current on platform updates, digital trends, and nonprofit social media best practices.
• Identify timely content opportunities and recommend new approaches to increase reach and engagement.
• Track social media analytics and prepare regular performance reports.
• Use performance data to recommend adjustments to content, posting schedules, and platform strategy.
• Capture high-quality photo and video content at Club programs, community events, fundraising events, volunteer activities, and organizational initiatives.
• Identify and develop compelling stories that demonstrate BGCDC’s mission and community impact.
• Interview staff, Club members, alumni, volunteers, donors, sponsors, and community partners when appropriate.
• Produce short-form videos, reels, interviews, event recaps, and other digital storytelling content.
• Edit photos and videos for use across social media, email, the website, presentations, and marketing materials.
• Maintain an organized and searchable digital library of photos, videos, interviews, and completed content.
• Obtain and follow appropriate photo releases, permissions, and youth privacy guidelines.
• Ensure content is respectful, mission-aligned, and consistent with organizational messaging.
• Create and publish social media content supporting fundraising campaigns, organizational events, programs, volunteer opportunities, and community initiatives.
• Develop promotional content before events, provide on-site social media coverage, and create post-event recaps.
• Coordinate sponsor and partner recognition across social media platforms.
• Collaborate with the Marketing & Communications Manager to ensure social media content aligns with organizational branding and campaign materials.
• Collaborate with the Community Engagement Manager to promote community events, volunteer opportunities, partnerships, and donation drives.
• Support fundraising and donor engagement by creating content that communicates organizational impact.
• Assist with live event coverage, including stories, interviews, photos, videos, and real-time updates.
• Maintain an organized content calendar, digital asset library, and archive of published content.
• Assist with routine website content updates and digital communications as assigned.
• Provide photos, videos, graphics, and stories for email marketing, reports, presentations, sponsorship materials, and fundraising campaigns.
• Track content requests and coordinate deadlines with staff across departments.
• Participate in department planning meetings and cross-functional initiatives.
• Support organization-wide events, including White Party, Shamrock Shuffle, Youth of the Year, and other special events as assigned.
• Perform other duties as assigned in support of the organization’s mission.
• Foster a collaborative and positive work environment, promoting teamwork and professional development.
• Must be able to travel throughout Dane County. A valid WI driver’s license and insurance are required if using a personal vehicle.

Benefits

• Salary Range: $46,000-$49,000 based upon experience

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree