Digital Content & Social Media Strategist

Warner Music GroupLos Angeles, CA
$90,000 - $100,000Hybrid

About The Position

At Warner Music Group (WMG), we are a global collective of music makers, music lovers, tech innovators, inspired entrepreneurs, game-changing creatives, and passionate team members. We are guided by three core values: Curiosity, Collaboration, and Commitment. WMG is committed to creating a work environment that actively values, appreciates, and respects everyone, encouraging applications from people with diverse backgrounds and experiences. This role is part of the creative (design & content) team within Corporate Communications and Marketing, primarily supporting Warner Chappell Music (WCM) but also assisting WMG corporate and Warner Recorded Music. As the Digital Content & Social Media Strategist, you will be the creative engine driving the digital presence of the Warner Chappell Music brand, blending hands-on creation with strategy. You will capture live video, edit reels, analyze metrics, and optimize campaigns. Collaborating with global teams, you will shape the brand voice across digital channels and stay on the pulse of culture. This is a role for someone who thrives in a fast-paced environment at the intersection of music, culture, design, and digital trends.

Requirements

  • Cares about and takes pride in the work.
  • Natural on social media, intimately keeping up with current music, digital, and cultural trends.
  • Skilled in mobile video production, understanding how to capture clean audio and stable framing during live music events.
  • Exceptional at writing, editing, and proofing copy to suit the distinct nuances of different channels.
  • Adept at using the full Adobe Suite (Photoshop, Illustrator, InDesign), Canva, and CapCut.
  • Can develop long-form and complex PowerPoint and Keynote presentations from scratch, including infographics, charts, and iconography.
  • Data-driven, comfortable capturing and analyzing social metrics, tracking insights, and translating numbers into actionable creative strategies.
  • Proficient in guidelines across print, web, SEO, and native platform analytics (including platforms such as Google Analytics, Sprout Social, or Later.com).
  • Looks at AI as a creative collaborator and understands how to prompt tools like Google Gemini to accelerate workflows.
  • Can work well in a team as well as individually.
  • Can thrive as an individual contributor and can roll up their sleeves, as well as manage or direct external teams.
  • Can manage their time with strict adherence to deadlines and manage several projects at any given time, shifting from video production to deck design seamlessly.
  • Can present work with confidence and clarity in front of C-Level executives, senior management, and creative partners.
  • Can think creatively, critique meaningfully, and take direction.
  • Can gracefully manage a fast-paced, high-pressure environment.

Nice To Haves

  • Completed an undergraduate degree (B.F.A., B.A., or B.S.) in Communications, Design, Creative Media, Marketing, or equivalent.
  • 2-4 years of professional experience in digital content creation, graphic design, or social media management.

Responsibilities

  • Partner closely with creative services, A&R, catalog, sync, and cross-functional teams to fulfill day-to-day social media strategy and build needs across channels like TikTok, Instagram, LinkedIn, X, Facebook, and YouTube.
  • Help direct an external agency, as well as serve as a broad creative who can support needs across video, photography, copywriting, and more.
  • Build and coordinate current-style vertical videos for platforms such as TikTok and Instagram alongside B2B visual assets for LinkedIn Executive Thought Leadership and internal branding materials.
  • Serve as the live creative eye at local events, songwriting camps, showcases, and achievements to capture raw, authentic, high-quality photo and vertical video content.
  • Oversee and manage the global community management framework and safely navigate real-time social crisis mitigation to protect the brand and our songwriters.
  • Maintain a robust analytics framework, pull platform metrics, run competitive benchmarking, and deliver performance reports against global benchmarks to convert numbers into practical creative strategies.
  • Directly partner with senior leadership, A&R teams, and creators to visualize strategic goals, building custom presentation decks and visual materials from scratch.
  • Maintain a highly polished, professional, and composed presence when collaborating with C-level executives and high-profile creatives.
  • Help develop brand voice by drafting compelling and detailed copy across all touchpoints, including SEO-optimized blog posts for WCM’s website, roster signing announcements, and highly nuanced social captions.
  • Use modern AI solutions such as Google Gemini to speed up copywriting workflow, brainstorm rapid messaging variations, and multiply daily asset volume without sacrificing brand voice.

Benefits

  • Salary Range: $90,00 - $100,000 Annually
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