Social Media & Digital Content Coordinator

Cigarette Holdings LLC•Opa-locka, FL

19h•Onsite

About The Position

The Social Media & Digital Content Coordinator will be responsible for creating, managing, and publishing engaging digital content that promotes the Cigarette Racing brand across social media, the company website, email marketing, and other digital platforms. This role captures photo and video content, supports product launches and events, maintains brand consistency, monitors social media engagement and analytics, and collaborates with internal teams to showcase the craftsmanship, innovation, and luxury performance of Cigarette Racing.

Requirements

Associate's or Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred.
2–4 years of experience managing social media and digital content.
Experience with luxury, marine, automotive, or lifestyle brands preferred.
Strong writing and communication skills.
Experience creating engaging content for Instagram, Facebook, LinkedIn, YouTube, and TikTok.
Ability to manage multiple projects and deadlines.
Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, InDesign)
Photography and videography
Drone photography/videography (FAA certification preferred)
Social media management platforms
Website CMS experience
Email marketing platforms
Google Analytics and social media analytics
Microsoft Office
Excellent visual storytelling skills
Strong organization and attention to detail
Ability to work independently and collaboratively.

Nice To Haves

Associate's or Bachelor's degree in Marketing, Communications, Digital Media, or related field.
Experience with luxury, marine, automotive, or lifestyle brands.
Drone photography/videography (FAA certification preferred).

Responsibilities

Manage day-to-day activity across all company social media platforms.
Create and schedule social media posts using a content calendar.
Monitor comments, messages, and audience engagement.
Identify trends and opportunities to increase engagement and brand awareness.
Assist with influencer, ambassador, and partner content.
Capture professional photography and video of boats, manufacturing, events, employees, and customer experiences.
Edit photos and videos for social media, website, advertising, and promotional use.
Produce reels, short-form videos, behind-the-scenes content, and promotional videos.
Maintain a digital asset library.
Update website content, images, blogs, and product pages (Wordpress).
Assist with email marketing campaigns and newsletters.
Support digital advertising by preparing creative assets.
Ensure all digital content follows company branding standards.
Maintain consistent brand messaging across all digital platforms.
Create marketing collateral for sales, dealers, and customer communications.
Assist in launching new boat models and marketing campaigns.
Protect the premium image of the Cigarette Racing brand.
Monitor social media insights and engagement metrics.
Track website traffic and campaign performance.
Prepare monthly reports with recommendations for improvement.
Identify successful content and audience trends.
Attend boat launches, customer events, photoshoots, sea trials, and trade shows.
Capture live event photography and video.
Support event setup and branding.
Coordinate with vendors when needed for creative projects.
Work closely with Sales, Engineering, Production, Service, and Leadership to identify content opportunities.
Respond to internal requests for marketing materials.
Assist with special projects as assigned.