Social Media and Content Manager

Quality Roots • Birmingham, MI

3d • Hybrid

About The Position

Quality Roots is seeking a dynamic Social Media and Content Manager who is deeply immersed in social media culture and excels at creating engaging content. This role is ideal for someone who understands what captures attention online, can build a community, identify emerging trends, and transform everyday moments into compelling content. The ideal candidate will have a genuine passion for cannabis and the drive to contribute to the growth of one of Michigan's fastest-growing dispensary brands. This position offers significant ownership, creative freedom, and the opportunity to make a substantial impact on the brand's presence. The role involves extensive travel between the company's 9 locations in Michigan, actively participating in content creation, filming with store teams, showcasing products, covering events, and highlighting the company culture.

Requirements

• Genuinely love social media.
• Understand how content spreads and what makes people engage.
• Comfortable being behind the camera, in front of the camera, or directing others.
• Proactive in content creation, with numerous ideas ready.
• Proven experience growing social media accounts.
• A strong personal or professional social media following with high engagement.
• Portfolio of content that demonstrates creativity and results.
• Experience creating viral or high-performing short-form video content.
• Strong video editing skills.
• Comfortable traveling to all Quality Roots locations.
• Self-motivated, organized, and dependable.
• Must be 21 years or older.

Nice To Haves

• Cannabis knowledge is strongly preferred.
• Understand the culture, products, and the unique challenges of marketing in this industry.
• Cannabis industry experience.
• Existing relationships within Michigan's cannabis community.
• Experience working with influencers.
• Paid social media experience.
• Photography and graphic design skills.

Responsibilities

• Create and publish 10–15 short-form videos each week across TikTok, Instagram, Facebook, and other emerging platforms.
• Visit all Quality Roots locations to capture authentic, engaging content.
• Develop content calendars and campaign ideas.
• Stay ahead of social media trends and quickly adapt them for the Quality Roots brand.
• Build relationships with our store teams to create authentic content.
• Monitor analytics and continuously improve performance.
• Help grow our audience, increase engagement, and strengthen our brand presence.
• Identify opportunities to collaborate with influencers and creators.
• Work closely with leadership on promotions, product launches, and community initiatives.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off (PTO)
• Sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed