Social Media and Content Manager

Quality Roots • Royal Oak, MI

1d • Hybrid

About The Position

Quality Roots is a licensed cannabis dispensary based in Metro Detroit, known for our curated product selection and community-first vibe. We strive to provide quality service and products throughout 9 locations in Michigan in the communities we serve. Quality Roots is looking for someone who lives on social media. Not someone who occasionally posts and not someone who schedules content weeks in advance. We're looking for someone who understands what people stop scrolling for. Someone who already creates content that gets attention. Someone who knows how to build a community, recognizes trends before they peak, and can turn everyday moments into engaging content. If you're already building your own audience, have a genuine passion for cannabis, and want the opportunity to build one of Michigan's fastest-growing dispensary brands, we'd love to meet you. This role is for someone who wants ownership, creative freedom, and the chance to make a real impact. You'll be responsible for the entire Quality Roots social media presence. That means creating the content, finding the stories, staying on top of trends, collaborating with our stores, growing our audience, and helping make Quality Roots one of the most recognized cannabis brands in Michigan. This is not a desk job! You'll be traveling between our stores, filming with our teams, showcasing products, covering events, highlighting our culture, and constantly looking for the next great piece of content.

Requirements

• Proven experience growing social media accounts.
• A strong personal or professional social media following with high engagement.
• Portfolio of content that demonstrates creativity and results.
• Experience creating viral or high-performing short-form video content.
• Strong video editing skills.
• Comfortable traveling to all Quality Roots locations.
• Self-motivated, organized, and dependable.
• Must be 21 years or older.

Nice To Haves

• Cannabis knowledge is strongly preferred.
• Cannabis industry experience.
• Existing relationships within Michigan's cannabis community.
• Experience working with influencers.
• Paid social media experience.
• Photography and graphic design skills.

Responsibilities

• Create and publish 10–15 short-form videos each week across TikTok, Instagram, Facebook, and other emerging platforms.
• Visit all Quality Roots locations to capture authentic, engaging content.
• Develop content calendars and campaign ideas.
• Stay ahead of social media trends and quickly adapt them for the Quality Roots brand.
• Build relationships with our store teams to create authentic content.
• Monitor analytics and continuously improve performance.
• Help grow our audience, increase engagement, and strengthen our brand presence.
• Identify opportunities to collaborate with influencers and creators.
• Work closely with leadership on promotions, product launches, and community initiatives.

Benefits

• health insurance
• dental insurance
• vision insurance
• paid time off (PTO)
• sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed