Social Media and Digital Communications Coordinator

Bethune-Cookman University • Daytona Beach, FL

5d • Onsite

About The Position

We are seeking a dynamic and creative Social Media and Digital Communications Coordinator to join our team in Daytona Beach, FL. The ideal candidate will be responsible for managing and enhancing our social media presence, developing engaging digital content, and supporting overall communications strategies to increase brand awareness and audience engagement.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field preferred.
• 1-3 years of experience managing social media accounts and digital communications.
• Strong written and verbal communication skills.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Experience with content creation tools such as Canva, Adobe Creative Suite, or similar.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong organizational and time management skills.

Nice To Haves

• Knowledge of SEO and digital marketing principles is a plus.

Responsibilities

• Develop, implement, and manage social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
• Create, curate, and schedule engaging content that aligns with the organization’s brand voice and goals.
• Monitor social media channels, respond to comments and messages, and engage with the online community.
• Analyze social media metrics and prepare regular reports to measure the effectiveness of campaigns and identify opportunities for improvement.
• Collaborate with marketing, communications, and other departments to ensure consistent messaging and branding.
• Assist in the development and distribution of digital newsletters, press releases, and other communications materials.
• Stay current with social media trends, tools, and best practices to keep the organization’s digital presence innovative and effective.
• Support website content updates and coordinate with web developers as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level