Donor Communications Officer-Intermediate, Digital and Social Media Marketer

Indiana University Health System • Indianapolis, IN

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About The Position

Indiana University Health is seeking individuals who embody values of excellence, compassion, teamwork, and purpose to join their Philanthropy team in the role of Donor Communications Officer-Intermediate, Digital and Social Media Marketer. This role supports the Foundation’s digital strategy to increase donor engagement and philanthropic revenue by executing and managing key digital channels, including email, website content, SEO/SEM, social media, and analytics. The position aims to strengthen awareness, improve conversion, and support donor retention. Working under senior marketing guidance, this role partners with Foundation teams, IU Health Marketing, vendors, and internal stakeholders to support integrated campaigns, maintain brand consistency, and track performance. The Donor Communications Officer creates and delivers compelling digital content that advances the Foundation’s mission, elevates donor and patient stories, and fosters authentic connection. Responsibilities include planning, writing, and managing daily social media content aligned with IU Health’s voice, while ensuring accuracy, privacy, and responsible storytelling. The role also coordinates cross-channel content, maintains an editorial calendar, and aligns storytelling with philanthropic priorities. Using performance data and platform insights, the position refines content strategies to grow reach and engagement. By monitoring conversations and amplifying meaningful stories of generosity and care, the role strengthens the Foundation’s digital presence and inspires trust, connection, and philanthropic action. Additionally, the role supports the planning, production, and management of video and photography assets used in storytelling and fundraising efforts.

Requirements

• Bachelor's Degree is required.
• 3-5 years of relevant experience.
• Working knowledge of fundraising software (i.e. Raiser's Edge, Salesforce).
• Proficiency in MS office (Word, PowerPoint, Excel).

Nice To Haves

• Experience with a matrix organization and complex work environment is preferred.

Responsibilities

• Executes and manages key digital channels—including email, website content, SEO/SEM, social media, and analytics—to strengthen awareness, improve conversion, and support donor retention.
• Partners with Foundation teams, IU Health Marketing, vendors, and internal stakeholders to support integrated campaigns, maintain brand consistency, and track performance.
• Creates and delivers compelling digital content that advances the Foundation’s mission, elevates donor and patient stories, and fosters authentic connection.
• Plans, writes, and manages daily social media content aligned with IU Health’s voice, while ensuring accuracy, privacy, and responsible storytelling.
• Coordinates cross-channel content and maintains an editorial calendar.
• Aligns storytelling with philanthropic priorities.
• Refines content strategies to grow reach and engagement using performance data and platform insights.
• Monitors conversations and amplifies meaningful stories of generosity and care to strengthen the Foundation’s digital presence and inspire trust, connection, and philanthropic action.
• Supports the planning, production, and management of video and photography assets used in storytelling and fundraising efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level